Reports

A Snapshot of Luxury in the Native Advertising Space

  Luxury advertisers have been slow to adapt to new technologies and advertising methods.   For a long time, they’ve opted to stick with what they know; print placements in the ‘right’ magazines where they feel reassured by the company they keep with other brands, i.e. brand safe environments.   With growing pressure from millennials to adapt to digital channels, the shift towards adoption has started.   We’ve picked out a few… Continue reading

Gustaf Stenlund
Gustaf Stenlund
April 27, 2017
Content Marketing

Optimizing Content Distribution to Quality

    Not all clicks are created equal.   Every marketer distributing content is looking for quality…   …But whilst content distribution has been growing, the way it’s consumed has changed dramatically. We’re all consuming content on different devices and most of us are consuming content on a second screen whilst watching TV.   All of this makes optimizing to quality a challenge, because all these variables can… Continue reading

Gustaf Stenlund
Gustaf Stenlund
April 13, 2017
Native Advertising

5 Tips to optimize Native Content Campaigns on the fly

  All successful native advertising campaigns have one thing in common – premium content.   However, there’s a misconception that once content has gone live, you can’t improve your outcomes.   As soon as your native content goes live you need to continuously analyze performance data in order to understand what is/isn’t working, and why.   In this post we’re going to let you in on our top 5 tips on… Continue reading

Gustaf Stenlund
Gustaf Stenlund
April 6, 2017
Product Updates

How Publishers Activate Nudge

  Activating Nudge is easy. 1. Nudge has worked across hundreds of different publishers. 2. It’s a piece of Javascript that goes on the content and Nudge has made it super easy to install. No matter your setup, there’s a Nudge solution for you. 3. Nudge is fast loading and doesn’t impact your brand experience, also worth noting that it’s only on your branded partners pages, not network-wide. Schedule a call with a Nudge account manager to… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 31, 2017
Product Updates

How Agencies Activate Nudge

Activating Nudge is easy.     1. Agency emails publisher, CCs in Nudge account manager 2. Nudge account manager, liaises with publisher and activates 3. All set!   FAQ’s – Have you worked with my partner before? Nudge’s across hundreds of accounts each month. It’s Highly likely we have worked with your partner before. If not it’s easy to get it setup on the Nudge platform. – How does it work?… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 31, 2017
Analytics, Product Updates

Measuring Purchase Intent with Nudge

Rooted in the family tree of predictive analytics, you find purchase intent. In today’s digital world, purchase intent is now an actionable measurement. By identifying purchasing behavior and which steps of the buyer journey that drives real, tangible value, you’ve got the information you need to set some very clear targets to optimize against – in a highly quantifiable way. By measuring purchase intent, it enables you to have a wider conversation around how activities drive it… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 29, 2017
Product Updates

How to Drive Transparency and Efficiency with the Nudge Video Stack

  Marketers using video are struggling with transparency and visibility of how a campaign has performed – with Nudge, that’s made simple.   For example on a recent client campaign we were able to establish that article + video was driving twice as high purchase intent; the client then allocated spend where it gave the highest return.   The challenge is that video formats & executions differ dramatically Nudge has built a toolkit to… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 23, 2017
Content Marketing

Nudge Enables Facebook Marketers to Optimize to Post-Click Metrics

  Facebook is a common distribution method for marketers and they face a big challenge.   There’s a clear disconnect between what marketers pay for, what they see, and what they actually get from a buy, i.e. what Facebook clicks are actually worth to their business.   Nudge gives marketers in search of quality, greater visibility of what they’re actually getting from their Facebook clicks, and helps optimize towards better outcomes.  … Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 23, 2017
Product Updates

How Nudge Pays for itself for Publishers

  As with any new investment, publishers need to be clear on how bringing on a new vendor adds value to current processes. The ultimate stress test for any vendor should be how it helps pay for itself and generate greater ROI.   This is the litmus test that Nudge holds ourselves to.   Talk to an account manager today to learn how Nudge adds value to your business.   How… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 14, 2017
Product Updates

Nudge’s CommonSense Bot Removes User Error from Campaigns

  When running native content campaigns there are many moving parts with multiple pieces of content, headlines, videos, partners and distribution methods to take into account.   By running your campaigns through Nudge it helps streamline these.   Within Nudge, we’ve created a simple, yet effective tool called the CommonSense Bot. It helps marketers pick up mistakes that the partners themselves don’t know that they’re doing.   With all these moving… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 8, 2017