Google finally opens up native inventory across Adsense. This is big and probably the tipping point of native getting mass adoption. Not that there will be a flood straight away but it’s signal that native is moving through the adoption curve. This is the time when the tide really starts to rise. If I’m wrong, I’ll shout you a drink. Notable Stories this Week Publishers can now add the three new formats to their mobile… Continue reading
Gustaf & I hung out at Cannes last week, so will start this week off with some some topline thoughts from our discussions at Cannes (around native). Index Exchange were kind enough to ask my thoughts on native too. A few people noted, I missed two weeks of This Week in Native! So this is a catch up edition. Look for the bullets from the Time Inc study… Cannes Takeaways Native… Continue reading
I’ve been thinking about context, context matters immensely with native. The wrong context with the right audience can be such a wasted opportunity. The way to understand what context is working best comes down to understanding how well the audience responded. And quite often that is more about post-click, as a headline can get someone to click, but do they read or engage? If they don’t, it’s a wasted click. Read on below to see how PulsePoint are seeking… Continue reading
Nudge provides custom content reports to allow you to optimize your content. Customers simply request their reports via the online dashboard. Why do we do this? We found that clients have multiple responsibilities and stakeholders. They are smart, savvy marketers and just need a little bit of help, weeding through the data at hand to identify the quick and smart optimizations that will shift… Continue reading
Cannes is creeping up, lmk if you’d like to meet. The team have lots of littles goodies yet to be released to the public eye – which we’d love to share. #NativeAdChats is also up, join for the in-between chats. Notable Stories this Week Google will help publishers prepare for a home ad blocker coming next year. Will block own subsidiary ads if not compliant. Welcome to the era of speed. Related,… Continue reading
It’s a dense edition but very good. Note the smartest commentary, datapoints and look out for the ‘post-Google’ generation. And Facebook opens support for Google AMP & Apple News. Notable Stories this Week Taboola is launching a newsfeed type format. Demo here. Facebook testing new tool to sell video ads on publishers sites. They had retrenched from this business prior, as they were worried about data leakage and ad fraud. Facebook inks deals with Vox,… Continue reading
Thanks to a recently cleared visa, I am now able to make it to Cannes. LMK if you’re there! Interesting feedback around, most creative executions last week. Will look to surface a list in the near future. Notable Stories this Week How Vice plans to prove to advertisers that its branded content works. Lots of chat with FTC issuing notices to influencers. Instagram will have this wrapped up shortly with similar guidelines to the Facebook branded content… Continue reading
This week I’m keen to hear your thoughts on the most creative native executions, I’m thinking Cocainenomics, Lex Luthor styles. Those that push the barriers of creativity in the space. Also, after a few requests, we’ve made a group called #NativeAdChats, the point is a group in-between the events and the newsletter. Notable Stories this Week Programmatic native ads now available to all in DoubleClick Bid Manager! This is big. And also, try their… Continue reading
I’m back! After a week exploring Montauk I’m back in the hot seat. We had NewFronts this week, Twitter surprised with sharing that 50% of their logged in users are under 25. Very interesting. The thread of NewFronts -> premium publishers brand safe environments. As a contrast – FyreFestival brings heat on influencer campaigns…. I’ve been thinking about a couple of things: 1)… Continue reading
Summer has arrived! And with that, the start of summer campaigns. I’m looking to meet up with more people in the industry, so if you’d like to grab coffee, ping me. I’ve also been mulling over Native and the blockchain a bit more, read my LI update here. The blockchain will have a role in native, in allowing brands to manage and verify their content, clicks/distribution. i.e. A brand is happy to pay the market… Continue reading