This Week in Native Ads

This Week in Native Ads 3/23

It’s definitely announcement week, with OutBrain launching a new yield tool, Nativo partnering with Plista/TTD and Teads getting acquired. Also a little announcement from Nudge: We have opened up access to our Facebook Integration, letting any marketer using Facebook for distribution to automatically optimize to Nudge metrics like scroll, attention, share, etc. It’s super neat. Watch this space, and if you’d like to be an earlier user, ping me. Notable Stories this Week Facebook launches… Continue reading

Ben Young
Ben Young
March 23, 2017
This Week in Native Ads

This Week in Native Ads 3/17

A lot of my coffee chats in the last week or so have been around, what is the long run for content? In the long run, brand created content, distributed. Or partner creator content, distributed. In the long run – the best creators, powered by the best tech will win. It seems in any engagement between advertisers & publishers, it’s who has the best tech that wins. It’s like a technology arms race. But not only the best tech… Continue reading

Ben Young
Ben Young
March 16, 2017
This Week in Native Ads

This Week in Native Ads 3/10

All was quiet ahead of SxSW — it’s a beautiful blue sky here in NY as I pull together this weeks edition. I have an ask — I’m collecting feedback on the newsletter, can you answer a couple of questions? Would appreciate any and all feedback. On the publisher side — we’re seeing promising results with content studios start to hit hard realities of scale. DigiDay digs in to this a bit more. Continue reading

Ben Young
Ben Young
March 9, 2017
Nudge's new API Release Version 2.1
Nudge's new API Release Version 2.1
Product Updates

API v2.1 Released

  This update aims to help customers get integrated with the Nudge API, by making it clearer and easier to use.   When V2 was released a year ago, it brought with it a lot of new metrics and API calls. It also however, brought a lot of old calls, naming conventions, legacy code, that no longer made sense with Nudge today. This update is to address a lot of those issues.   Version… Continue reading

Ben Young
Ben Young
March 8, 2017
This Week in Native Ads

This Week in Native Ads 3/3

Last week we hosted #NativeAdTalks here in New York – discussing how to win at programmatic native, niche yes, but an interesting conversation. View it here. Disclosures have entered the discourse again this week, we did a study on this way back in 2014. And it seems redundant to say so, but effective disclosure = effective brand recall. Trying to hide that is like trying to catch water in a sieve. Continue reading

Ben Young
Ben Young
March 2, 2017
This Week in Native Ads

This Week in Native Ads 2/24

This week I got out of the big smoke and headed to Chicago & Boston to talk native with existing and soon-to-be clients. It’s the best part of my job — sitting down, helping people adopt native. The common thread is what I touched on last week, there’s a bunch of brands still sitting on the fences, as they need some help getting started with native. So whilst early adopters are getting slick, the bulk of the adoption curve need… Continue reading

Ben Young
Ben Young
February 23, 2017
This Week in Native Ads

This Week in Native Ads 2/17

We see a native acquisition (with more in the works I hear), WaPo launches a new native unit – and BurdaForward releases insights on how native content drives attitudinal shifts. Notable Stories this Week NY Times looks to programmatic ad sales in international markets. Related, the Director of Programmatic from NY Times, Sara Badler, will be speaking at the native ad talks next week. RSVP here. Continue reading

Ben Young
Ben Young
February 16, 2017
This Week in Native Ads

This Week in Native Ads 2/10

It’s a cold and blustery day in NY as I write this week’s Week in Native! A strong thread of conversation as we kick off 2017 is — who is gonna win native? As the industry hits an inflection point, in a winner-takes-the-majority kind of market, who is going to do that? The brands that won early on won’t necessarily get that mass market appeal. It’s something I’ll focus more on this year, who is breaking out and what are… Continue reading

Ben Young
Ben Young
February 9, 2017
This Week in Native Ads

This Week in Native Ads 1/27

With the past week dominated by Trump headlines – we’ve all simply got on with it. Polar released some great data around the future of premium branded content and who will grab the lion share (premium publishers). Google shares some info on how many publishers it has banned – and T Brand Studio gets vocal about the evolving publisher/agency dynamic. Notable Stories this Week The [Adjective] [Number] Things You Need to Know About Clickbait. If content doesn’t leave… Continue reading

Ben Young
Ben Young
January 26, 2017
This Week in Native Ads

This Week in Native Ads 1/19

Whilst Medium shutters ads WordPress.com is expanding theirs, their little known programme WordAds added video this week. Of course the scale is completely different but interesting. Notable Stories this Week Programmatic native ads are growing – but banner habit is hard to break. My 2 cents – it’s too hard to buy programmatic native, make it easier more people will buy. Why 2017 will be the year of native content and engagement. Lousy… Continue reading

Ben Young
Ben Young
January 19, 2017