What are the benefits of web analytics

If you were to have a digital experience without web analytics, you would be operating blind. Web analytics enable you to see what impact you have with customers. How many are visiting, what they’re doing and how helpful it is in delivering business objectives.  The main benefit of web analytics is visibility on your performance.  A nice analogy is running, remember running without tracking the time, or a fitness watch? Once you get data, it is much easier… Continue reading

How does web analytics help in tracking referrals

Web analytics works through a piece of javascript on your webpage. As a user visits the page and loads the javascript, the browser in loading the webpage, passes to the javascript, where that person came from.  i.e. ie someone clicks from Facebook, that data gets passed over.  This enables web analytics to track referrals. Appending extra data to click URLs, like UTM sources, can also provider further detail, such as the link, or ad clicked.  Sometimes this… Continue reading

Most successful KPI for B2B SAAS Marketing

A tough one, so lets break it up. The most successful KPI is one that helps a team, drive success. Key performance indicator. So it has to work from the start of the marketing program, through to a successful programme. That KPI most often is reach, how many prospective customers have we engaged in a duration. How Brands Grow, the book by Byron Sharp supports this thesis as well. You have to reach new customers in a meaningful way. it… Continue reading

How to measure SAAS marketing sites

Each software as a service provider has their own marketing site, to help spread the word and engage with customers. This is the digital storefront for want of a better analogy. Typically marketers can place a piece of javascript, often referred to as a tracking code, on their marketing site, to see how customers engage with it. At that point, they can consider metrics like these: Attention, how long people are engaging for each click. Average… Continue reading

How to measure your intranet

Intranets in a way, are just like internal marketing, you want to reach your company and give them as much value as possible. So they can do what they need to do. Intranets often document processes, contain educational materials and provide updates on the business. When measuring your intranet, you can look at things like: Reach, how many people are using the intranet each month Devices, how are they accessing the intranet Geography, where… Continue reading

How can I provide content marketing metrics without Google Analytics

You can provide content marketing metrics without Google Analytics by using another content analytics platform. Simply sign up, install their code and collect metrics. Nudge is one such platform to provide this.   Why might you want to consider an alternative? When Google Analytics was created, content marketing was not as popular as it is today. So newer analytics platforms can help provide metrics that are more suitable. Nudge is a platform that was built for content campaigns… Continue reading

How to measure the effectiveness of influencer marketing campaign

To measure effectiveness, you need to establish what your objective is. And then you can see how your activity stacks up against the objective. Often people turn to influencers to cut through the noise and reach their audiences. As to what those audiences do next, helps you understand the effectiveness of the initiative. You might want to look at things like: Engagement, were the audiences responding on the influencers platform, through likes, comments, sentiment. Actions taken,… Continue reading

What are the best content marketing analytics tools (that work with agencies)

???? Nudge. Nudge was built by folks who used to work at agencies. The system is very easy to use, so anyone can pick it up and use it. The automated insights help busy clients, so they can sort through the data to get from insight to action faster. Agencies use Nudge because it is easy to use, gives smart metrics which reflect how customers are engaging and automatically creates insights for them. So they can shift from insight to… Continue reading

What analytics software do you use for your blog and content marketing efforts

Nudge. Nudge is focused on giving you insights on how customers engage with your content. So going beyond the click, did people actually read your content? As to have impact, people do need to consume it. Continue reading

How to deal with gaps in analytics

A real world reality is that sometimes you have gaps in where you can track customer actions. For example, someone sees an ad on Facebook, you are limited to what Facebook gives you. Here are some ways of dealing with that. There are a few tricks to help deal with these gaps. Use UTM parameters on the destination page, to help see the engagement of people that come via that source. Use click trackers, if you have people going between… Continue reading