Willem Ockhuysen

A whitepaper on Netflix’s Native Ad Investment: New York Times & Wired

A recent article on DigiDay concluded that only 9% of marketers are very confident about their Native Ad metrics. Thus Netflix’s well documented recent investment in Wired and New York Times Native Ad products provides an opportune case study to bring these measurement challenges to life. This whitepaper is aimed to help brands evaluate their own Native Ad investments and learn more about Native Ad Measurement. Using Nudge, we were able to get a picture… Continue reading

Willem Ockhuysen

June 25, 2014

Native Advertising

What are native ads?

The Native Ad Market is growing rapidly, I’ve heard comments such as ‘I’ve never seen a shift happen so quickly’. The numbers suggest a $4.6b market by 2017. So what are native ads? But before we race ahead – what are Native Ads? 73% of marketers admit to being confused by it. Simply put, they are ads which are native to the platform they are displayed on. Instead of picking a one size fits… Continue reading

Willem Ockhuysen

May 29, 2014

Influencer Marketing

How Nudge can help with Blogger Outreach

Blogger Outreach is a tried and tested methodology for brands to reach outside their audiences and capitalize on the great communities passionate independent bloggers have created. The challenge has been – how do we substantiate that value? Not only from the bloggers perspective – they want to charge fair pricing, and fair pricing means they can stick to their editorial standards and do right by their community. For their customers (brands) it means fair pricing in terms of performance. But… Continue reading

Willem Ockhuysen

April 7, 2014

Strategy

6 Time Saver Tools Everybody Should Be Using

Because this blog post is about saving time, I will keep it short. Most of us start our work day with checking emails, right? As we all know this can be a very time consuming task. Especially sorting through the relevant emails, and the junk. This first tool only needs to be used once, and its one of my top tips for saving time. You will be amazed at how many email subscription lists you are… Continue reading

Willem Ockhuysen

February 21, 2014

Analytics

Native Ad Analytics

With the huge growth of Native Ads over the past few years we’re seeing appetite from Advertisers and Indie Publishers for Analytics catered specifically for their context. Nudge Analytics complements these executions nicely. 1) Advertorials must look different It’s easy to drop our code in and get fresh share buttons with custom analytics behind them. 2) Whitelabelled Dashboard We can provide a white labelled dashboard so you can let your clients log in and see their data. Continue reading

Willem Ockhuysen

February 21, 2014