Strategy

Content Marketing Insights 2023

The latest in Content Marketing Insights, the state of content, research, data points & trends. This post is a comprehensive collection of data points and research around content, content marketing, branded content and native advertising. The stats covers performance, growth, trends for brands, content studios (publishers) and platforms. It is continuously updated, as we share new data in our weekly newsletter. If you were to sum it up, all the data reflects how consumers are responding to content and what… Continue reading

Jessica Toib
Jessica Toib
January 17, 2023
Analytics

Factors which Drive Content ROI

This post dives into the factors which drive content return on investment (ROI). As marketers, we create content to add value for our existing and potential customers. The aim of this content is to build brand loyalty, educate on products and services or tell stories from a unique perspective. The aim is that the people consuming the content view our brand more favorably, and in turn will buy what we’re selling. That’s where a platform like Nudge comes in. Using… Continue reading

Jessica Toib
Jessica Toib
October 15, 2019
Product Updates

All Things Nudge

Hi I’m Jess and I’m a Brand and Sales Associate here at Nudge. You’ve probably seen my name pop up in your inbox here and there. It’s only because I believe that Nudge is a tool that you’d find pretty useful! If you buy, create, or promote content you should seriously evaluate Nudge. If you aren’t already familiar, Nudge is a measurement and intelligence platform for content first brands and their partners. We aim to serve buyers and sellers… Continue reading

Jessica Toib
Jessica Toib
April 30, 2019
This Week in Native Ads

This Week in Native Ads 4/26

It’s Jess taking over for Ben while he’s away in New Zealand! I’m the Brand and Sales Associate here at Nudge. You’ve probably heard from me in your inbox once (or a couple of times) before. When I’m not trying to tell you about the benefits of implementing Nudge, I’m thinking about my relationship with technology … read my latest thought piece here. Here are the stories that caught my attention this… Continue reading

Jessica Toib
Jessica Toib
April 26, 2019
Best of

The Best Native Advertising Examples of 2019

In this article, we spotlight the kings and queens of native advertising and branded content in 2019. Each week, we picked remarkable content campaigns to feature in This Week in Native Ads (sign up to the newsletter here). Being included in This Week in Native Ads automatically got you in consideration for the best ads of the year. See 2015, 2016, 2017 & 2018. Submit your own work for consideration for 2020, here. (See 2020/… Continue reading

Jessica Toib
Jessica Toib
September 28, 2022
Branded Content

How Nudge Can Help Your Programmatic Buying

At Nudge we believe in content, and our platform was created out of a need to understand how content performs when it becomes advertising. Building a successful brand stems from the relationship brands develop with their consumers. Content that is rooted in meaningful storytelling meant to inspire, educate, and entertain is a great tool for nourishing that relationship. This is why finding the right audience is so important, a task that is rooted in distribution.  … Continue reading

Jessica Toib
Jessica Toib
January 7, 2019
Best of

The Best Native Advertising Examples of 2018

It’s this time of year again, when the best brands and publishers are awarded for all of their hard work. When the kings and queens of branded content (aka sponsored/native content) are crowned champions… I’m of course talking about the best native ads of 2018. Throughout 2018, we’ve picked extraordinary campaigns, which we’ve spotlighted in This Week in Native Ads (sign up to the newsletter here). Being included in This Week in Native Ads, automatically gets you… Continue reading

Jessica Toib
Jessica Toib
January 16, 2018