Digital Marketing

The Power of Emotion in Content Marketing – What makes it Shareable?

The best way to engage with your audience and potential customers is via content marketing. It’s handy when you want to improve your search rankings, increase brand loyalty, engagement, visibility, and driving social sharing and interaction. Emotional engagement is a fundamental aspect in every successful content marketing strategy. Right now, one of the biggest trends […] Read More

by , April 11, 2014

Digital Marketing

Visual Storytelling – Why use it?

Digital marketing has in recent years created higher expectations for both customers and employees due to all the different ways they can be reached. Social media plays a big part in this along with the fact that people more or less carry a mobile device on their person at all times. Studies have shown that […] Read More

by , March 27, 2014

Digital Marketing

How you can improve and succeed with Mobile Marketing

Mobile is a fantastic platform for marketers to connect with their selected target audience, if utilized properly. When a customer is using a smartphone and is ready to shop on your site, make sure it’s a smooth process. If the website isn’t optimized for a mobile platform, the customer has to go through an annoying […] Read More

by , March 11, 2014

Digital Marketing

Content Analytics – The Old Fashioned Way

Content is something that is evidently growing and intertwining with marketing. So how and in what way was it used before everything went digital? When you talk about content analytics nowadays, everything is done through different measurement tools and Nudge is one of them. It’s evident that this has hardly been the case if you examine content […] Read More

by , February 20, 2014

Digital Marketing

Three big trends in digital advertising

Hey! Unfortunately we couldn’t make it to Digiday this time around, but we’ll make sure to let you in on some great stuff regarding the event, such as things you can do around the venue and places you definitely shouldn’t miss out on while you’re in La Quinta, Palm Springs. We’ll also write about exciting topics […] Read More

by , February 20, 2014