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Gustaf here, I head up marketing at Nudge. I’m covering for Ben this week, while he’s out enjoying the Spanish weather. ☀️ One big thing This week, we saw Salesforce’s surprise $15.7 billion acquisition of Tableau, just one week after Google announced that they’d bought Looker. I’m not suggesting that this deal happened as a direct result of Google’s acquisition of Looker (Salesforce has been eyeing up… Continue reading
Read on as we share the latest content, product features, upcoming events and more. Never miss another product update; sign up to the newsletter here. Nudge Update, June 2019 Today, we are excited to share two big things with you, which will enable you to: 1. Know what content your competitors are doing and where.
2. Optimize your media buying to Nudge metrics from any DSP. So, make sure you keep that scroll-pace slow and steady, to learn more. Continue reading
Working at Nudge, I get to look behind the advertising industry’s ‘curtain’ on a daily basis. Marketers who know me often ask ‘what’s the one thing I should do more of?’. I always tell them the same thing – focus on improving the quality of your content campaigns. Now, not wanting to risk losing your interest this early into the article (due to what can be seen as an obfuscating statement), what I mean by quality is: … Continue reading
David Berkowitz has extensive experience on both the brand and the sell side, having worked at organizations such as eMarketer, 360i, Sysomos and Story Hunter. Today, David’s consulting through his Serial Marketer practice, helping agencies, media companies, and tech startups on everything from marketing, business development, corporate strategy, to innovation. David Berkowitz has written over 500 articles, spoken at more than 300 events, developed marketing strategies for Fortune 500 brands, and guest-lectured at universities like Yale, Rutgers, and MIT. Continue reading
Joe Lazauskas is the Head of Content Strategy at Contently. Joe is also a best-selling author with his book The Storytelling Edge: How to Transform Your Business and a regular keynote speaker at several major industry conferences. In this interview, we cover: Joe’s creative process. How to produce quality content at scale. How writing a book changed Joe’s approach to creating content. What Joe’s day… Continue reading
Craig Aron is a venture-backed Startup Operator and Business Development Executive with over fifteen years of digital experience in a variety of capacities, with a deep understanding of the digital advertising, media, and technology ecosystem. Craig oversees Bidtellect’s strategic partnerships, supply/inventory partnerships, platform solutions, and general business development and GTM strategy. In this interview, we cover: The biggest changes in the supply chain since Craig first started his… Continue reading
A Letter from Nudge CEO Nudge has surpassed 3 Billion impressions this year. This milestone crept up on us. The second half of 2017 we measured 650m impressions, and to have passed 3B (3.2b in fact) with 3 months left in 2018 is a remarkable milestone for our team and our partners. It’s difficult to name names (you know how legal is) but here are a few highlights that I’d like… Continue reading
Ben Kaplan has worked across publishers, brands, as well as agencies, enabling them to achieve additional reach, engagement and data-driven insights. Ben currently leads all of Meredith Digital’s ad product marketing and strategy. In addition, Ben also oversees custom ad product design as well as native, video, social and influencer operations. In this interview, we cover: The biggest changes in the last decade, when it comes to buying/selling… Continue reading
In this report, we examine: Key metrics & benchmarks, distribution insights, content formats, engagement on social, and overall best practices. Lastly we highlight some great work we’ve seen in market. While these aren’t campaigns we’ve measured, they align with our best practices and we hope you’ll find some inspiration in them. Key Metrics The most valuable indicators of successful campaigns are Attention Minutes, Engagement, Avg. Scrolled and Earned… Continue reading
Each month we share the latest native content, new product features, upcoming events and more. Never miss another product update; sign up to the newsletter here. Nudge Update, July 2018 As it’s a longer edition, here’s the topline of what’s been going on behind the scenes at Nudge over recent weeks. Instagram Video Integration: we’ve added to our already robust video offerings and are pleased to announce… Continue reading