Nudge Releases

How to Identify Problems Early With Nudge’s Content Stream

  When you go to build a campaign, Nudge Content Stream allows you to see all of the pieces of content that haven’t yet been added to a campaign.   In turn, this reduces the time it takes for your team to build campaigns and minimizes the risk of error, which is part of our […] Read More

by , September 12, 2017

Native Tactics

Native Tactics #1 Email Newsletters

  Native tactics are simple ways to grow the value and scale of your native content campaigns.   In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should.   Over time, this blog series will feature a bunch of great tactics that […] Read More

by , August 31, 2017

Nudge Releases

Nudge’s Executive Notes (AI)

  Artificial intelligence has gained a lot of attention over the last decade, but based on Google Trends search data, it wasn’t until the autumn of 2016 that the hype really lifted…   …Today, we already see this in things like AI music recommendations, flight simulators and driverless cars.   Our initial experiments at Nudge, […] Read More

by , August 24, 2017

Nudge Releases

Nudge Demographics – Why it’s Essential for Native Advertisers

  With Nudge, marketers now have a connection from behavior, to demographics, to purchase intent.   This means that they now have the full view of exactly how impactful your content is on your audiences, from start to finish, and where you need to optimize in accordance with the business objectives.     Nudge demographics […] Read More

by , August 24, 2017

Resource

What the first 90 days of your long-term engagement with Nudge look like

  In this post, we look at what the first few weeks of Nudge looks like, from implementation, resources & reports, to when you’ll see initial campaign data flow through.   For short term engagement, the process is accelerated; this post reflects the setup of what long-term engagement with Nudge is like.   Contact your […] Read More

by , July 20, 2017

Resource

Nudge Guide to Cannes Lions

  Cannes Lions Festival of Creativity 2017 has now passed us by and we wanted to share our key learnings.   Ben Young, our CEO & Founder has previous to this made notes about key takeaways from the festival from a native advertising perspective, which you can find here.   We were there from Sunday […] Read More

by , July 13, 2017

Use Cases

Content Marketing Optimizations Made Easy

    It’s not that you don’t know how to optimize, it’s finding which smart optimizations there are to make on your content.   Nudge is built from the ground up on two key values, transparency and efficiency. The platform gives you the transparency to deliver efficiency in your content marketing. And better efficiency is […] Read More

by , June 15, 2017

Use Cases

Hacking your Facebook Audience with Nudge

  Facebook marketers are constantly searching for quality, as well as for greater campaign transparency.   As we previously touched on in our first post on the Nudge Facebook integration, quality distribution is a common challenge for Facebook Marketers.   But exactly why is it a challenge…?   …Facebook optimizes distribution toward CTR, which can […] Read More

by , June 1, 2017

Use Cases

How Brands Win at Influencer Marketing

  Over the past few years there’s been a surge in influencer marketing.   Working with influencers is a great way for brands to cut-through the noise and reach audiences that trust the influencer and in turn their recommendations. It’s also relatively inexpensive and has global reach.   According to a recent study, 91% of […] Read More

by , May 19, 2017