This Week in Native Ads

This Week in Native Ads 12/9

Tough week for Breitbart, losing advertisers, left right and centre. A nightmare scenario for retargeters whose ads aren’t blacklisting. But so, it’s that time of year for wraps, trends and looking ahead to 2017. This week we have IAB members predictions for the year ahead. Keep an eye out for our The Best Native of […] Read More

by , December 8, 2016

This Week in Native Ads

This Week in Native Ads 12/1

After a break, through Thanksgiving, it’s a double whammy mega edition this week. Fake news is the big topic, with Zuckerburg unable to articulate their approach, made worse by Ev Williams’s post on Medium. A lot of informal discussion around how it impacts the companies that rely on advertising arbitrage. Notable Stories this Week Taboola, […] Read More

by , December 1, 2016

Content Marketing

Comprehensive list of all native advertising companies

Native advertising is used to create ads that appear less like ads and more like the content on the page that is being browsed. This form of advertising is used to overcome banner blindness, a phenomenon where website visitors consciously or subconsciously ignore display ads. Native advertising works by matching content and using the trust […] Read More

by , November 17, 2016

This Week in Native Ads

This Week in Native Ads 11/18

Brand safety on recommendation ads is the hot topic this week. i.e. knowing that you advertise without having detrimental content to your left or right in the recommendation grid. In tandem Facebook/Google have/are banning fake news sites from their networks. This should help address the brand safety issue by reducing supply of shit ads. Could […] Read More

by , November 17, 2016

This Week in Native Ads

This Week in Native Ads 11/11

Trying a new section this week, gigs/jobs in the space, ping me if you’d like to add any. Hot topic this week is, what is the path to digital revenues for publishers? Replacing print advertisers fast enough. The challenge here is most of the market are focused on existing digital revenue ala musical chairs, whereas […] Read More

by , November 10, 2016

Jobs, Nudge News

Nudge Account Manager Role

Nudge is seeking a passionate digital marketer to join our team. We’re a bunch of misfits, hackers who have come all the way from New Zealand to bring our product to the market. This means our work culture is a little different to your typical NY company, we all love to travel a lot, strive […] Read More

by , November 10, 2016

This Week in Native Ads

This Week in Native Ads 11/04

A crisp fall (autumn) week here in New York but lots going on: Facebook Q3 results are incredible, WSJ coverage of ad spend is very interesting. And I had a great time chatting with Patrick Keane at the LiveRamp RampUp event. Thanks if you made it. Facebook is nearing the limits of their ad load – […] Read More

by , November 3, 2016

This Week in Native Ads

This Week in Native Ads 10/28

After acquiring a tan in Maui, I’m back in action! Bit of focus on AMP this week post Google’s roll out across all search results. This feels like a big opportunity and equally an invisible tax people are paying by not being optimized. If you haven’t by now figured your AMP strategy, now is probably […] Read More

by , October 27, 2016

This Week in Native Ads

This Week in Native Ads 10/14

Brands are still doubling down on content, especially in finance. This week we saw Goldman announce its new initiative and Vox partnering with Chase to produce Meridian. With this continual focus of content, brands as publishers, more and more ad:tech will be now consumed by the brands direct, i.e. take a look at Chase.com they […] Read More

by , October 13, 2016

This Week in Native Ads

This Week in Native Ads 10/07

New York Times showcases some of Google’s Native Stack, which is neat, where we see premium publishers experimenting. It’s an early indicator of where the rest of the market will follow, especially given the Times role in helping spread native content. I have an ask this week… we want to feature more people in the […] Read More

by , October 6, 2016