What are the best practices when it comes to branded content?
In executing branded content initiatives, here are some best practices to consider: 1) The brand should be integral to the content. If you took the brand away, the content wouldn’t make sense. This is a strong pillar to achieve. 2) Trust your partners. Your partners who are often creating the content, are the people who create content day in day out for the audience. Trust them and give them creative room, to deliver on your objectives. 3) Set tight… Continue reading