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How to create a business case for marketing
A great place to start is, what are we trying to achieve? And what do we need to… Visit page
What techniques can be used to improve conversion rates
The best technique for improving conversion rates is simulating the process that customers go through. Sitting down in… Visit page
How does upper funnel activity drive lower funnel?
The quintessential question facing marketers, finding out how upper funnel activity drives lower funnel. The best place to… Visit page
What you actually get
All the metrics you need for the modern web People, Impressions, Scroll, Drop off, Bounce rate (refreshed), Attention,… Visit page
What are Content Marketing KPIs?
Content Marketing KPIS (key performance indicators) enable marketers to set specific metrics that reflect performance. You should consider… Visit page
Can collaboration in content collapse already?
Collaboration in content is still hard, disjointed and not very scientific. An ideal scenario would balance the art… Visit page
Newsletter #317 – Creator Economy
This week, I’ve been listening in on a few Clubhouse chats. When there is a good moderator, a… Visit page
Oppenheimer Case Study
How Oppenheimer used Nudge’s technology to standardize metrics, leading to their best-ever growth This case study… Visit page
Why context in premium environments dominate how we respond to content
Working at Nudge, I get to look behind the advertising industry’s ‘curtain’ on a daily basis. Marketers who… Visit page
All Things Nudge
Hi I’m Jess and I’m a Brand and Sales Associate here at Nudge. You’ve probably seen my name… Visit page