Analytics

How do I get transparency on my media buys?

Increasing the amount of measurement on your media buys, aids in providing transparency. Where possible, independent measurement, whose job it is to provide that third party point of view. As they’re incentivized to provide that view. Brands also seek to do more of the measurement in-house. A key piece of analysis is to do value chain analysis, looking at each step in the customers journey, and when it jumps from external media to internal (things like websites, landing pages, ecommerce… Continue reading

Ben Young
Ben Young
October 14, 2022
Analytics

What is the best analytics to track events

Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.  Then you can fire any events, configured to push to Nudge, and Nudge will pick them all up. So you can get this context from the regular Nudge… Continue reading

Ben Young
Ben Young
October 14, 2022
Analytics

What is powering content strategy and consumption analytics

Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Nudge has an array of metrics to see how people consume content: Attention, how long people are engaging for each click. Second by second. Average… Continue reading

Ben Young
Ben Young
October 14, 2022
Analytics

How can I measure the effectiveness of my content using Nudge

It can depend on the type of content. Typically for a business, they’re creating content to help their customers through education. In all cases, someone is reading and engaging with the content. So that’s a good place to start for metrics, seeing how people engage: Reach, how many people are we getting in front of Attention, how long people are engaging for each click. Average Scroll, how are customers consuming the page and content. Continue reading

Ben Young
Ben Young
October 14, 2022
Analytics

Which are the best analytics metrics for blogging

It can depend on why you are blogging. Typically for a business, they’re blogging to help their customers through education. For personal, it is often to build a personal brand, or to provide an outlet. In all cases, someone is reading and engaging with the blog. So that’s a good place to start for metrics, seeing how people engage: Reach, how many people are we getting in front of Attention, how long people are engaging for… Continue reading

Ben Young
Ben Young
October 14, 2022
Analytics

What is the scope of marketing analytics

Analytics generally has a very wide scope. Because everything feeds into marketing, from the product, packaging, positioning, to how customers react. Marketing analytics is almost that line between the company and where customers interact, analytics is seeing how those exchanges happen. That gives marketing analytics a very broad remit. As a starting point, focusing on the current strategy and where actions are being made, making sure that those are being captured. Then working out from there. Marketing analytics also doesn’t… Continue reading

Ben Young
Ben Young
October 14, 2022
Analytics

What should a marketing analytics beginner do

Consider starting a side project, that you have your own analytics on. This lets you explore, play, do practice analysis and also see the effect that it has on your own project. It means you can dabble, muck around, and just see how things work.  It also gives you a safe place to try stuff, and then you can take that to work if you want. This is usually a stand out habit of the top analytics folks, they… Continue reading

Ben Young
Ben Young
October 14, 2022
Analytics

What are analytics that are easy to use?

Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.  This makes it very easy to use, so anyone can dive in and get data, and the same exact data that the bring brands get. Whereas other analytics… Continue reading

Ben Young
Ben Young
October 14, 2022
Analytics

What are analytics with good usability?

Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. This makes it very easy to use, so anyone can dive in and get data, and the same exact data that the bring brands get. Whereas other analytics have… Continue reading

Ben Young
Ben Young
October 14, 2022
Commentary

Ghost Tweets

Edition #380 Ghost writing VC tweets, CTV and WhatsApps ad in Piccadilly.. One big thing Mike Shields pokes the box this week - questioning, is CTV big enough? As in most of streaming isn’t ad supported. And that that is, will be eaten up by Disney, Netflix and YouTube. Which is the opposite of how it was with mobile. For years it was going to be the year of mobile, and mobile attention outpaced advertising allocation. Mary Meeker would do her presentation, and yes we were still under. But now we seem to have the opposite. Whether that is a reality, is hard to know, because measurement of the space is challenged. We also saw Bloomberg this week pull out of open web programmatic. So CTV appears to not be growing and not rushing to programmatic, unlike previous iterations of web advertising. What does this mean? There’s probably going to be a crunch in the space. The analogy I give, it’s almost like the businesses that pop up surrounding a mall. Not technically part of the mall but benefit from all the traffic to and from the mall. That’s where a lot of these players are aiming, hey you’ve made the decision to buy direct from CTV, why not do some extension over here. And no its not for everyone but it will be enough to sustain some business. IF the measurement challenges can be solved. The other thing I liked is this BI piece about superstar VC tweets, people freelancing and making good income working with VCs to write witty tweets, I mean why not. This person, writes the tweets, sends via Trelo, and the executive assistants will post them. If it’s a banger, it stays up, if not it gets deleted. The point is that, being relevant on Twitter is worth enough to these VCs to do just this. And I’m sure as a creative, its a fantastic brief. Notable stories this week Nick Wignall made $3.9k from his Medium posts in the last month. I made $200k last year ghostwriting tweets for Superstar VCs. YouTube launches data stories in its analytics. Very neat. Twitter launches updated Professional Account analytics tab. Netflix signs up to ratings body Barb in the UK and announces two ad verification partners. Financial Times profit up after ‘strong rebound’ from covid-19. Digital revenue up 8% YOY. Newsletters don’t stay newsletters. ^ Good point. CMOS are on their toes and not conducting ‘business as usual’ as data privacy regulators get more assertive. Former Google ads boss launches Web3 search startup. DeliveryHero launches new own ad network. Bloomberg Media is shutting of its open-market programmatic advertising. Are we sure that ad-supported streaming is really that big? Google will support your first party audiences. Continue reading

Ben Young
Ben Young
October 14, 2022