What’s a “normal” discrepancy between Linkedin Ads and Google Analytics
Discrepancies between to platforms like LinkedIn Ads and Google Analytics can vary from 5-40%. The lower end is more acceptable, especially when considered across a larger amount of clicks. It could be higher fro any number of reasons which can include: Accidental clicks People hit stop before the page has loaded, or close the tab People load the page but the analytics didn’t load before they left Too many scripts loaded by the destination page A reasonable click discrepancy is… Continue reading