Protein sees real time success with Nudge

Protein ran three pieces of paid content for Don Julio across three different publishers. By integrating Nudge they had access to a dashboard which gave them a consistent measure of performance across all three platforms in real time. No more waiting six weeks for reports. For the first time they had viewability on the earned impressions and virality of the content. They were able to clearly highlight which advertorial was the most effective from a media investment point of view at any… Continue reading

Mikaela Johansson
Mikaela Johansson
May 21, 2014

A sneak peek at our new dashboard

The new Nudge dashboard will roll out in the next release. It has been completely redesigned to be more aesthetically pleasing and easier to navigate. Most of the improvements are visual, looking at the data in a new way. Our graphs have been opened up to show the flow of data. At a glance we can compare how the data is performing. Improved location map that highlights where your content is most popular. Drop downs let you drill down into each… Continue reading

Mikaela Johansson
Mikaela Johansson
April 16, 2014

A guide to Content marketing’s #1 goal – Brand Awareness

Advertisers seem to be on a perpetuating hunt for the new innovative spot for their marketing message in order to reach brand awareness. Ads are basically everywhere; in the taxi, on the train, billboards, magazines, public bathrooms and even all the way onto our bare skin, and we see them as much as 5000 times each day. So how are companies standing out in the crowd, and how do they avoide to cross… Continue reading

Mikaela Johansson
Mikaela Johansson
April 14, 2014