Ben Young
Ben Young
November 25, 2022

Some metrics that are suitable for measuring customer engagement are:

  • Attention, how long people are engaging for each click.
  • Average Scroll, how are customers consuming the page and content.
  • Engagement rate, what customers do on the page, and if they click out, to make a purchase, or sign up to webinar etc.
  • Conversion rate, rate at which people take the desired action.
  • Bounce rate, are people staying, but use a bounce rate that captures if people leave even without clicking a link. Like Nudge does.

Others you could consider:

  • Opening of emails or notifications
  • Recent purchases or purchase frequency
  • Subscription to a newsletter or follower on social
  • Participation in a loyalty club

These measures are more tiers of customer engagement, to help understand how engaged they are with your business.