Ben Young
Ben Young
November 18, 2022

Search engine optimization plays multiple roles in the customer journey. It can be involved in at every part of the journey:

  • Awareness, discovery of the product/service as they are looking for related topics or the direct problem.
  • Consideration, as they evaluate the product versus others.
  • Purchase, where can I buy this.

For many companies they are focused on the awareness part, helping find prospective customers who are searching for a solution. But it is important to note it can play a role in multiple parts.