Ben Young
Ben Young
October 28, 2022

A great place to get started, is to sit down and describe the customer, who they are, where they work, what they’re facing. And how you product helps solve their problem. The more descriptive the better. Then you should simulate their purchasing journey, when they face the problem, what would they do next, what would they Google, who would they ask? And then seek to align your marketing strategy with that purchasing journey. 

Often for SAAS content marketing is a great tactic to execute as part of the marketing strategy. Because it takes these ideas and proves it out, with content that pulls in customers, and exposes them to your value proposition. The feedback from this can help shape your marketing strategy and inform sales & product of direct feedback from the market. So it is invaluable from that lens. 



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