Attention is like any other metric, in that, it is what you do with it that counts.
For improving attention metrics, you want to look at:
- Does the experience match the expectation of the customer that has clicked through?
- The experience, does it load fast, is it intuitive, are customers engaging with it or dropping off?
- The traffic sources, or context, for which customers are coming from? Can you reduce accidental clicks? Or fraudulent clicks.
Attention is a high value metric that gives that feedback loop from populations of customers.