Ben Young
Ben Young
November 11, 2022

Attention is like any other metric, in that, it is what you do with it that counts.

For improving attention metrics, you want to look at:

  • Does the experience match the expectation of the customer that has clicked through?
  • The experience, does it load fast, is it intuitive, are customers engaging with it or dropping off?
  • The traffic sources, or context, for which customers are coming from? Can you reduce accidental clicks? Or fraudulent clicks.

Attention is a high value metric that gives that feedback loop from populations of customers.