How Nudge helps Advertisers

Consumers are won and lost within seconds, yet many analytics don’t capture this level of accuracy. This is why Nudge measures attention the same way. Second by second.

Nudge helps advertisers increase return on ad spend. Through providing transparency on the performance of micro sites, landing pages, websites, branded content & content marketing. As well as the traffic sources that drive to them.

The platform provides a mix of traditional, attention & engagement metrics, to get a balanced view of how the audiences are interacting. Insights help create little nuggets to spur action or to share internally.

It enables real-time access to the performance of a campaign across multiple destinations. And the data can be shared with all parties. Providing greater transparency and alignment.

 
Advertisers have used Nudge to

• Measure campaigns, getting insights & data from across the whole mix.
• Link content campaigns through to purchase. And what content formats drive purchase.
• Optimize programmatic advertising, and placements, with post-click data.
• Hold partners accountable, with third party measurement.
• Build their own benchmarks and intelligence.
• Measure influencer & content partnerships.
• Capture custom calculated metrics.

All these and more, analytics plays a role in every project.

1.

Aggregate all your content data in one place. Holding partners accountable.

3.

Measure traffic quality.