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Welcome to a brisk Friday morning, it’s a short edition this week.
Thoroughly enjoyed this read of how the first banner campaign came to life, ‘we cheered as the first traffic hit our site, which immediately crashed’.
I recall as a teenager making my first GIF ad, you couldn’t have too many frames as the file size would be too big, yes I am a digital marketing geek.
And I have an ask for this week, who do you think does the best mobile first content?
Notable Stories this Week
- As branded content shifts to video, it opens up new challenges, new suppliers, workflows and new challenges for accountability.
- Native Institute shines the light on the best native work around the world. Congrats to all the winners!
Campaign of the Week
- SBNation partners with StateFarm to deliver the stories behind football stars. Straight forward content for the fans with a simple proposition.
- How a Retro-Futurist spends 3 days in LA, Discover Los Angeles with Atlas Obscura. This is a neat take on LA! Makes you want to get out exploring.
Smartest commentary
- “20% of your content is going to provide 80% of your results. Here’s what’s interesting to me: As soon as I think I’ve figured out what that 20% is, it moves.” –Michael Brenner, CEO, Marketing Insider Group
Datapoints of note
- Longer headlines get higher CTRS. Headlines with 16 words garnered a CTR of 0.33%. By comparison, pithy headlines of just four words recorded an average CTR of less than half that, at just 0.14%. Per Polar/Emarketer.
Events
- [Nov 16, SF] How to use content to acquire new customers.
And again, I would love to know… who do you think does the best mobile first content?
Ta,
Ben
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