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Tag: content distribution

View the latest stories, research, tactics and best practices for distributing your content on the Nudge blog. Use the Nudge platform to improve your content.

content marketing tactics by nudge
content marketing tactics by nudge

Content Marketing Tactics [continuously updated]

This is a list of Content Marketing Tactics that are continuously updated. I (like you) have been in this place of going, right I’m not hitting my targets, we need to do something new. I should see what else is new out there. So in this post, we cover some of the latest content marketing tactics, but also some of the tried and tested. If you are indeed in that mindset, do check out our… Continue reading

Ben Young
Ben Young
November 8, 2019
Factors which drive ROI
Factors which drive ROI

Factors which Drive Content ROI

As marketers, we create content to add value for our existing and potential customers. The aim of this content is to build brand loyalty, educate on products and services, or tell stories from a unique perspective. We hope that the people consuming the content view our brand more favorably, and in turn will buy what we’re selling. That’s where Nudge comes in. We believe in content, and its ability to help marketers move the needle. We’ve built out our… Continue reading

Jessica Toib
Jessica Toib
October 15, 2019
logos of some of the world's biggest brands
logos of some of the world's biggest brands

How Branded Content Drives Business Outcomes

The tldr; content that is consumed, disclosed and has calls to action will drive business outcomes. Getting to content that is consumed, is the hard part. More on that below. Before we indulge in this post, there are a few provisos I need to give. These are, level setting, branded content can easily drive business outcomes when you have effective measurement in place. If you don’t have that – you can and will lose money very… Continue reading

Ben Young
Ben Young
January 29, 2019

How Nudge Can Help Your Programmatic Buying

At Nudge we believe in content, and our platform was created out of a need to understand how content performs when it becomes advertising. Building a successful brand stems from the relationship brands develop with their consumers. Content that is rooted in meaningful storytelling meant to inspire, educate, and entertain is a great tool for nourishing that relationship. This is why finding the right audience is so important, a task that is rooted in distribution.  … Continue reading

Jessica Toib
Jessica Toib
January 7, 2019

An Interview with Craig Aron, SVP of Strategic Business Development at Bidtellect

Craig Aron is a venture-backed Startup Operator and Business Development Executive with over fifteen years of digital experience in a variety of capacities, with a deep understanding of the digital advertising, media, and technology ecosystem.   Craig oversees Bidtellect’s strategic partnerships, supply/inventory partnerships, platform solutions, and general business development and GTM strategy.   In this interview, we cover: The biggest changes in the supply chain since Craig first started his… Continue reading

Gustaf Stenlund
Gustaf Stenlund
October 18, 2018

On Valentine’s Day, Consumers Spend 69% Longer on Quizzes

  Valentine’s Day is nearly upon us!   Some people will look to spoil, others will want to be spoiled. Some will spend the day curled up on the couch eating crisps, wishing for the the day to be over…   I’m no dating expert, but I do know a thing or two about advertising; more specifically branded content campaigns [feel free to take a moment to appreciate my seamless transition]. So, in this post… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 9, 2018
Super Bowl 2018, branded content
Super Bowl 2018, branded content

Super Bowl | Ad Predictions, Content Formats & Distribution Insights

  Post Summary: The Top Performing Content Formats Best Time of Day to Drive Traffic, by Device 7 Super Bowl Campaigns Ad Predictions, Super Bowl ’18 Methodology   The Super Bowl is coming up later this week, and without advertising, Super Bowl would be like Donald Trump without a tan…   …Impossible.   As you may know, we have a tremendous wealth of data here at Nudge, and this… Continue reading

Gustaf Stenlund
Gustaf Stenlund
January 31, 2018

Native Tactics #2 Plan for SEO

Native tactics are simple ways to grow the value and scale of your native content campaigns. In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should. Over time, this blog series will feature a bunch of great tactics that you and your team should be utilizing – find them here… #2 Plan for SEO Search engine optimization need not be a dirty word for brand campaigns, it… Continue reading

Ben Young
Ben Young
September 5, 2017
Content distribution made efficient with data
Content distribution made efficient with data

Build The Perfect Content Distribution Strategy with Post-Click Metrics

  As a marketer, you are used to spending your time slaving away on your laptop, liaising with creative agencies, going back and forth to the graphics team to nail that particular infographic – sadly, no matter how great your content is, it simply won’t make any difference if your distribution strategy isn’t on point.   A growing numbers of advertisers and publishers that we talk to feel like they have tapped out in terms… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 15, 2017

Guide to Content Retargeting

Content retargeting is serving content ads to people who have already read your content. It’s a new tool in the content marketers toolkit and allows you to manage your content funnel a lot more effectively. Matching content to the buyers journey. For example: Someone reads your thought leadership piece. You then retarget a summary of your industry research. For those that read that research you retarget some of your latest case studies or customer interviews. The intention being to shift someone closer… Continue reading

Ben Young
Ben Young
March 10, 2016