Tag: branded content measurementView the latest stories, examples, data and research on how to measure branded content. Use the Nudge platform as your measurement partner.
Nudge at its core is a marketing analytics platform to give you more visibility into what is performing. Because content has become the cornerstones or backbone of marketing today, that is where we have focused. And each year it continues…
Each year Cardinal Path (one of the world’s leading analytics agencies) releases a report on analytics used by brands. They skew towards big brands, and at the moment focus on site analytics. But it’s a good starting point, this…
We will be trying an experiment to engage more directly with the native and content communities. For August and September I’ll be holding “office hours” on Friday. Simply sign up for a 20 minute slot and we can have a…
There are a lot of posts covering content ROI and measurement. But most are outdated 🙁 and aren’t relevant. So I thought I’d give it a jam – and share my lens on it. I’ve been a content…
How much should you invest in measurement? Use our Content Calculator to find out. This is a valid question and one that many marketers are asking themselves. In a world where technology spend is trending towards…
One big thing I want to speak on the pace of change. Twitter this quarter is changing their reporting metric to mDAU, monetizeable daily active user. The market did not like it. Imagine if they had used this…
Measuring the success of branded content is not as hard you may think. I like to try boil it down to three things. 1) How many people did I reach 2) What was the quality of that reach? 3) What…
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