Tag: branded content measurement
This Week in Native Ads 8/2
We will be trying an experiment to engage more directly with the native and content communities. For August and September I’ll be holding “office hours” on Friday. Simply sign up for a 20 minute slot and we can have a…
How to think about content measurement
There are a lot of posts covering content ROI and measurement. But most are outdated 🙁 and aren’t relevant. So I thought I’d give it a jam – and share my lens on it. I’ve been a content marketer before…
How much should you spend on measurement?
How much should you invest in measurement? Use our Content Calculator to find out. This is a valid question and one that many marketers are asking themselves. In a world where technology spend is trending towards…
This Week in Native Ads 2/8
One big thing I want to speak on the pace of change. Twitter this quarter is changing their reporting metric to mDAU, monetizeable daily active user. The market did not like it.
How to Measure Branded Content Success
Measuring the success of branded content is not as hard you may think. I like to try boil it down to three things. 1) How many people did I reach 2) What was the quality of that reach? 3) What…
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