This Week in Native Ads

This Week in Native Ads 2/8

  One big thing I want to speak on the pace of change.   Twitter this quarter is changing their reporting metric to mDAU, monetizeable daily active user. The market did not like it.   Imagine if they had used this number a few years ago when Jack first came back. They would have been […] Read More

by , February 8, 2019

Strategy & Tactics

How to Measure Branded Content Success

Measuring the success of branded content is not as hard you may think. I like to try boil it down to three things. 1) How many people did I reach 2) What was the quality of that reach? 3) What did they do next? Our approach at Nudge, is to help simplify your job, we […] Read More

by , February 4, 2016