How to Measure Content Effectiveness
How do you know if content is being effective? It must pass a few criteria. Content is effective when it does its job. It delivers on what the purpose it was created for. And most often that is…
Nudge, a content marketing analytics & attribution dashboard
Nudge at its core is a marketing analytics platform to give you more visibility into what is performing. Because content has become the cornerstones or backbone of marketing today, that is where we have focused. And each year it continues…
How to measure success with Content Marketing Analytics
Each year one of the world’s leading analytics agencies, Cardinal Path releases a report on analytics used by brands. They skew towards big brands, and at the moment focus on site analytics. But it’s a good starting point, this…
This Week in Native Ads 8/2
We will be trying an experiment to engage more directly with the native and content communities. For August and September I’ll be holding “office hours” on Friday. Simply sign up for a 20 minute slot and we can have a…
Guide to Content Measurement
I’ve been a content marketer before it was even called that. Our platform measures content for hundreds of brands each year. And we get a sneak peek on what works and what doesn’t. There are a lot of…
How much should you spend on measurement?
How much should you invest in measurement? Use our Content Calculator to find out. This is a valid question and one that many marketers are asking themselves. In a world where technology spend is trending towards…
This Week in Native Ads 2/8
One big thing I want to speak on the pace of change. Twitter this quarter is changing their reporting metric to mDAU, monetizeable daily active user. The market did not like it. Imagine if they had used this number…
How to Measure Branded Content Success
Measuring the success of branded content is not as hard you may think. I like to try boil it down to three things. How many people did I reach What was the quality of that reach? What did they do…
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