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Guide to Bounce Rate
Bounce rate measures the rate at which people leave a webpage without further engaging with it. Bounce rate… Visit page
How to build a financial case for marketing spend on existing data
Existing data is an intelligence asset for marketers. It houses, your past results and learnings from engaging with… Visit page
Owned stacks
Edition #360 Native awards, Microsofts new ad religion and elephant growth. Congratulations to all the winners… Visit page
Should we be optimistic about technology?
The role technology is playing in our lives is ever more present and top of mind. This piece… Visit page
How emotional responses to advertising impact brand recall
I recently wrote a piece on how context in premium environments impact how we respond to content,… Visit page
This Week in Native Ads 3/1
The Ligatus acquisition might have snuck under your radar but this is notable consolidation in Europe. For American… Visit page
How Nudge Can Help Your Programmatic Buying
At Nudge we believe in content, and our platform was created out of a need to understand how… Visit page
This Week in Native Ads 11/30
We made it, we survived Thanksgiving, Black Friday and Cyber Monday! One big thing… Visit page
We’re Looking for a Freelance Content Writer
Background We believe that when Content becomes advertising it requires a higher standard of measurement; Nudge is that… Visit page
How Native Can Get More Creative
With the recent Google announcement of AdSense native advertising, it is clear that native advertising on the… Visit page