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A 5% bounce rate is good. It means users are finding something useful to further engage in. This sort of bounce rate would be typical for entrance pages or hubs, where users quickly navigate to other pages.
It is worth considering what method of measuring bounce rate you use. Newer platforms like Nudge improves the accuracy of the measure of the bounce rate by excluding people that actually engage with the page and read it from the bounce rate calculation. In older measurement systems this would not be included.
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This is part of ourย Guide to Bounce rate.
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