Success! How do you measure content marketing success?
Success in content marketing means successful delivery against our organizations’ objectives.
This should be clear and discrete. Did we deliver on that or not? That helps for around the board table – and how it is always layered up. It may be if you are struggling, you need to go back to basics and dust off your content marketing strategy. Then revisit the outcomes from your content efforts.
But day to day, how do we see that we are delivering on our objectives. That’s where content analytics tools and dashboards like Nudge come in to play. They provide transparency to see what is going on. So you can make data-driven decisions to increase your odds of success.