Ben Young
Ben Young
October 14, 2022

Install javascript on your digital experience, that will then measure, second by second, the attention your experience is getting. Whether it is a website, ecommerce, content, the same principles apply. Nudge provides these sorts of metrics, to help you make better decisions using attention.

  • Attention by each URL
  • Attention by each traffic source
  • Attention by time of day
  • Attention by device

And even a breakdown of attention, with how many people stay for 5 seconds, 10 seconds and other increments.

Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.

Other methodologies can use a panel, and opt-in- eye tracking using the webcam on a device. These can be useful for big campaigns and where analysis is needed between pieces of creative.