Social measurement enables you to track content that is shared by content partners and compare it against your own efforts. Useful if you have a number of different accounts sharing your messaging.
You connect Nudge to your social accounts, which then gives them access to the content. For content partners, they follow the same process and approve what content you can track.
This protects everyones data and helps build your own content intelligence.
Click trackers can also be used if you are looking to link social post to another piece of social content.