Influencer & branded content has been an exciting addition to the media mix. That enables brands to use partners distribution and authenticity to spread the word.
Nudge enables you to track all of this content in one place, compare it on a level playing field (including comparing to your own content), benchmark it against the industry. And level up your content intelligence.
The act of independent measurement itself helps remove data errors from the process, introduces higher accountability and provides a high fidelity feedback loop on the content.