Whenever you see benchmarks they are typically from a partner, who is benchmarking against their own content. Who ever heard of content coming in below benchmarks?! But with Nudge you can benchmark against all your own content but also the industry. Hold your content to a higher standard.
Typically requires around 20 campaigns or pieces of content, to build a meaningful benchmark. In lieu of that you can compare against the category benchmarks. Benchmarking against type of content is also available.
Benchmarks provide several quality metrics so you can balance the right metrics. Social engagement, scroll, attention, bounce.