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Category: Strategy & Tactics

Actionable strategy and tactics.

How to create a media plan

A media plan outlines the schedule of activity, what is going on, how much (or impressions) and the cost. Google Sheets or Excel are very handy tools for running this. They may not be as pretty but they…

Ben Young
Ben Young
January 17, 2020

How to measure brand awareness

The simplest easiest way is to survey your intended audience. To establish if they know of your brand. This could be prompted or unprompted. For example which of these car brands do you recognize? Or what car brands…

Ben Young
Ben Young
January 17, 2020

How to measure marketing ROI

Once you have established a succinct marketing strategy and objectives, establishing the return on investment is easier. You look at all your inputs, how much did you spend or invest in resources. Then look at the outputs. The…

Ben Young
Ben Young
January 17, 2020

How much does sponsored content cost

The cost can range dramatically, up to $250k for a custom piece on The NY Times. However, the whole campaign could be much more. Another grouping would be around $25k – $75k. With the upper end getting you a piece…

Ben Young
Ben Young
January 17, 2020

How does sponsored content work

A brand approaches a publisher and asks them to sponsor their content. This could involve creating a new piece of content, sponsoring an existing section or the brand supplying content. The most effective way is to create the content…

Ben Young
Ben Young
January 17, 2020

How to create good content

Good content does the job the marketer wants from it. So do make sure you have an effective content marketing strategy first. This will help you understand if a piece of content is doing its job. So when creating…

Ben Young
Ben Young
January 17, 2020

How to develop a content strategy

Go and download our example strategy doc. Fill it in. Follow the best practices in the spreadsheet. Then each month, update and revise this, continue to develop it. Build on it, simplify it and remove it.

Ben Young
Ben Young
January 17, 2020

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