Nudge, Use Cases

101 ways to use Nudge

We’re pretty overt about this, we have a free version of Nudge it’s actually right over here: Right there on our homepage. This is actually pretty powerful, the reason is in it’s flexibility. You can put any url in there and get data. This is super helpful and lets you begin to make comparisons. Here’s […] Read More

by , July 28, 2014

Nudge, White Papers

Netflix goes native: A whitepaper on Netflix’s Native Ad Investment in the New York Times & Wired

A recent article on DigiDay concluded that only 9% of marketers are very confident about their Native Ad metrics. Thus Netflix’s well documented recent investment in Wired and New York Times Native Ad products provides an opportune case study to bring these measurement challenges to life. This whitepaper is aimed to help brands evaluate their […] Read More

by , July 7, 2014

Nudge

What are native ads?

The Native Ad Market is growing rapidly, I’ve heard comments such as ‘I’ve never seen a shift happen so quickly’. The numbers suggest a $4.6b market by 2017. So what are native ads? But before we race ahead – what are Native Ads?  73% of marketers admit to being confused by it. Simply put, they […] Read More

by , May 29, 2014

Case Studies, Nudge

Protein sees real time success with Nudge

Protein ran three pieces of paid content for Don Julio across three different publishers. By integrating Nudge they had access to a dashboard which gave them a consistent measure of performance across all three platforms in real time. No more waiting six weeks for reports. For the first time they had viewability on the earned impressions and […] Read More

by , May 21, 2014

Nudge, Product Releases

Nudge partners with OutBrain

We’re excited to announce our partnership with OutBrain. What do they do? Links to your content appear as recommendations at the bottom of articles on top publisher sites where people are looking for something new to discover. OutBrain facilitates this. This means we’re able to use Nudge to help optimize and leverage your content campaigns. […] Read More

by , April 16, 2014

Nudge, Product Releases

A sneak peek at our new dashboard

The new Nudge dashboard will roll out in the next release. It has been completely redesigned to be more aesthetically pleasing and easier to navigate. Most of the improvements are visual, looking at the data in a new way. Our graphs have been opened up to show the flow of data. At a glance we can […] Read More

by , April 16, 2014

Use Cases

How Nudge can help with Blogger Outreach

Blogger Outreach is a tried and tested methodology for brands to reach outside their audiences and capitalize on the great communities passionate independent bloggers have created. The challenge has been – how do we substantiate that value? Not only from the bloggers perspective – they want to charge fair pricing, and fair pricing means they […] Read More

by , April 7, 2014

Use Cases

Cross Domain Analytics

One neat thing about Nudge – is that it works across domains. Say you’re running a Content Campaign across three different domains, we simply give you code for each of them. Then the data from each is automatically pulled into your Nudge Dashboard. As easy as that. Read More

by , April 2, 2014

Use Cases

Are you refusing to do influencer marketing?

My name is Ben Young and I’m the founder of Young & Shand. We’re a digital agency who build products.  Nudge is the name of the product we’re currently launching in the US market. As the name suggests, myself and Duncan Shand started the company. I’m here in New York expanding the business and Duncan […] Read More

by , April 2, 2014