Use Cases

Content Marketing Optimizations Made Easy

    It’s not that you don’t know how to optimize, it’s finding which smart optimizations there are to make on your content.   Nudge is built from the ground up on two key values, transparency and efficiency. The platform gives you the transparency to deliver efficiency in your content marketing. And better efficiency is […] Read More

by , June 15, 2017

Use Cases

Customized Reporting for Content Optimization

  Nudge provides custom content reports to allow you to optimize your content.   Customers simply request their reports via the online dashboard.   Why do we do this?   We found that clients have multiple responsibilities and stakeholders. They are smart, savvy marketers and just need a little bit of help, weeding through the […] Read More

by , June 8, 2017

Use Cases

Hacking your Facebook Audience with Nudge

  Facebook marketers are constantly searching for quality, as well as for greater campaign transparency.   As we previously touched on in our first post on the Nudge Facebook integration, quality distribution is a common challenge for Facebook Marketers.   But exactly why is it a challenge…?   …Facebook optimizes distribution toward CTR, which can […] Read More

by , June 1, 2017

Use Cases

How Brands Win at Influencer Marketing

  Over the past few years there’s been a surge in influencer marketing.   Working with influencers is a great way for brands to cut-through the noise and reach audiences that trust the influencer and in turn their recommendations. It’s also relatively inexpensive and has global reach.   According to a recent study, 91% of […] Read More

by , May 19, 2017

Use Cases

How Brands Measure Purchase Intent on Content in Offline Environments

    Many advertisers are still in the dark of how to use native content to drive offline sales. In this post we’ve put forward a foolproof framework for brands looking for indicators of purchase intent.   The ability to measure purchase intent on content, and to prove that consumers are taking desired actions (i.e. […] Read More

by , May 11, 2017

Use Cases

Optimizing Content Distribution to Quality

    Not all clicks are created equal.   Every marketer distributing content is looking for quality…   …But whilst content distribution has been growing, the way it’s consumed has changed dramatically. We’re all consuming content on different devices and most of us are consuming content on a second screen whilst watching TV.   All […] Read More

by , April 13, 2017

Use Cases

How Publishers Activate Nudge

  Activating Nudge is easy.     Schedule a call with a Nudge account manager to learn more. Read More

by , March 31, 2017

Use Cases

How Agencies Activate Nudge

Activating Nudge is easy.     1. Agency emails publisher, CCs in Nudge account manager 2. Nudge account manager, liaises with publisher and activates 3. All set!   FAQ’s – Have you worked with my partner before? Nudge’s across hundreds of accounts each month. It’s Highly likely we have worked with your partner before. If […] Read More

by , March 31, 2017

Use Cases

Measuring Purchase Intent with Nudge

  Rooted in the family tree of predictive analytics, you find purchase intent.   In today’s digital world, purchase intent is now an actionable measurement.   By identifying purchasing behavior and which steps of the buyer journey that drives real, tangible value, you’ve got the information you need to set some very clear targets to […] Read More

by , March 29, 2017

Use Cases

How to Drive Transparency and Efficiency with the Nudge Video Stack

  Marketers using video are struggling with transparency and visibility of how a campaign has performed – with Nudge, that’s made simple.   For example on a recent client campaign we were able to establish that article + video was driving twice as high purchase intent; the client then allocated spend where it gave the […] Read More

by , March 23, 2017