Category: Commentary

This Week in Native Ads

This Week in Native Ads 6/9

I’ve been thinking about context, context matters immensely with native. The wrong context with the right audience can be such a wasted opportunity. The way to understand what context is working best comes down to understanding how well the audience responded. And quite often that is more about post-click, as a headline can get someone to click, but do they read or engage? If they don’t, it’s a wasted click. Read on below to see how PulsePoint are seeking… Continue reading

Ben Young

June 9, 2017

This Week in Native Ads

This Week in Native Ads 6/2

Cannes is creeping up, lmk if you’d like to meet. The team have lots of littles goodies yet to be released to the public eye – which we’d love to share. #NativeAdChats is also up, join for the in-between chats. Notable Stories this Week Google will help publishers prepare for a home ad blocker coming next year. Will block own subsidiary ads if not compliant. Welcome to the era of speed. Related,… Continue reading

Ben Young

June 2, 2017

This Week in Native Ads

This Week in Native Ads 5/26

It’s a dense edition but very good. Note the smartest commentary, datapoints and look out for the ‘post-Google’ generation. And Facebook opens support for Google AMP & Apple News. Notable Stories this Week Taboola is launching a newsfeed type format. Demo here. Facebook testing new tool to sell video ads on publishers sites. They had retrenched from this business prior, as they were worried about data leakage and ad fraud. Facebook inks deals with Vox,… Continue reading

Ben Young

May 26, 2017

This Week in Native Ads

This Week in Native Ads 5/19

Thanks to a recently cleared visa, I am now able to make it to Cannes. LMK if you’re there! Interesting feedback around, most creative executions last week. Will look to surface a list in the near future. Notable Stories this Week How Vice plans to prove to advertisers that its branded content works. Lots of chat with FTC issuing notices to influencers. Instagram will have this wrapped up shortly with similar guidelines to the Facebook branded content… Continue reading

Ben Young

May 19, 2017

This Week in Native Ads

This Week in Native Ads 5/12

This week I’m keen to hear your thoughts on the most creative native executions, I’m thinking Cocainenomics, Lex Luthor styles. Those that push the barriers of creativity in the space. Also, after a few requests, we’ve made a group called #NativeAdChats, the point is a group in-between the events and the newsletter. Notable Stories this Week Programmatic native ads now available to all in DoubleClick Bid Manager! This is big. And also, try their… Continue reading

Ben Young

May 12, 2017

This Week in Native Ads

This Week in Native Ads 5/5

  I’m back! After a week exploring Montauk I’m back in the hot seat.   We had NewFronts this week, Twitter surprised with sharing that 50% of their logged in users are under 25. Very interesting. The thread of NewFronts -> premium publishers brand safe environments. As a contrast – FyreFestival brings heat on influencer campaigns….   I’ve been thinking about a couple of things:   1)… Continue reading

Ben Young

May 5, 2017

This Week in Native Ads

This Week in Native Ads 4/28

Busy week at Nudge, we wrapped up our webinar with Variety on How Entertainment Brands Win at Native. If you have a category you’d really like us to dig into or you’d like to partner with us for an upcoming webinar, please let us know. Also make sure you check out the new Luxury Snapshot in notable stories. The research experts in native marketing have shared a number of market evaluations and insights reports, keeping the sector energetic. Continue reading

Hollie-Blue Allum

April 27, 2017

This Week in Native Ads

This Week in Native Ads 4/21

Technology campaigns are leading the way this week, some notable news from Google, adyoulike and Facebook and some great commentary around how the industry needs to focus on quality, not just quantity. If you’re working within the entertainment category make sure you sign up for our upcoming webinar where we’re partnering with Variety to look at how entertainment brands can win at native. Notable Stories this Week Alphabet Inc.’s Google is planning to introduce an… Continue reading

Hollie-Blue Allum

April 20, 2017

This Week in Native Ads

This Week in Native Ads 4/14

Summer has arrived! And with that, the start of summer campaigns. I’m looking to meet up with more people in the industry, so if you’d like to grab coffee, ping me. I’ve also been mulling over Native and the blockchain a bit more, read my LI update here. The blockchain will have a role in native, in allowing brands to manage and verify their content, clicks/distribution. i.e. A brand is happy to pay the market… Continue reading

Ben Young

April 13, 2017

This Week in Native Ads

This Week in Native Ads 4/7

A week of announcements & partnerships this week, from Yahoo to Taboola & AdYouLike. It’s a great sign of maturity in the industry, as the bulge of the adoption curve adopts native, integrations are vital. Also want to shout out to a friends company, Brand Brief, they’re letting you run influencer campaigns from your phone. Neat stuff. Notable Stories this Week Although the FTC works with publishers, it has never penalized… Continue reading

Ben Young

April 6, 2017