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Category: Analytics

All of our analytics content, including glossary, how to.

What is advertising analytics?

Advertising analytics is measurement and analysis of advertising campaigns. The data is collected as ads are served and engaged with by consumers. Then pushed to an online dashboard, where advertisers can access their data and analysis.  There are a lot of specialist areas in advertising analytics where providers help cover a certain type of advertising or medium. Continue reading

Ben Young
Ben Young
November 14, 2022

Why is there a discrepancy between Google Ads and Nudge?

Google Ads is measuring clicks that clicked on your ad, and Nudge measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between Google Ads and Nudge. The reasons for discrepancies can include: Accidental clicks People hit stop before the page has loaded, or close the tab People load the page but… Continue reading

Ben Young
Ben Young
November 11, 2022

Why is there a discrepancy between Twitter Ads and Nudge?

Twitter Ads is measuring clicks that clicked on your ad, and Nudge measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between Twitter Ads and Nudge. The reasons for discrepancies can include: Accidental clicks People hit stop before the page has loaded, or close the tab People load the page but… Continue reading

Ben Young
Ben Young
November 11, 2022

Why is there a discrepancy between LinkedIn Ads and Nudge?

LinkedIn Ads is measuring clicks that clicked on your ad, and Nudge measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between LinkedIn Ads and Nudge. The reasons for discrepancies can include: Accidental clicks People hit stop before the page has loaded, or close the tab People load the page but… Continue reading

Ben Young
Ben Young
November 11, 2022

Why is there a discrepancy between Facebook Ads and Nudge?

Facebook Ads is measuring clicks that clicked on your ad, and Nudge measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between Facebook Ads and Nudge. The reasons for discrepancies can include: Accidental clicks People hit stop before the page has loaded, or close the tab People load the page but… Continue reading

Ben Young
Ben Young
November 11, 2022

Why is there a discrepancy between Google Analytics and Nudge?

The biggest cause of discrepancies between Adobe Analytics and Nudge, is the users that leave before a page has finished, and one analytics system has loaded but the other has not yet. Discrepancies of a few percentage are reasonable. If there is a large discrepancy (like 10% or more) you need to investigate. Ideally there should be no discrepancy between two analytics system on the same website. But they do happen for the aforementioned reason. There can also be different… Continue reading

Ben Young
Ben Young
November 11, 2022

Why is there a discrepancy between Adobe Analytics and Nudge?

The biggest cause of discrepancies between Adobe Analytics and Nudge, is the users that leave before a page has finished, and one analytics system has loaded but the other has not yet. Discrepancies of a few percentage are reasonable. If there is a large discrepancy (like 10% or more) you need to investigate. Ideally there should be no discrepancy between two analytics system on the same website. But they do happen for the aforementioned reason. There can also be different… Continue reading

Ben Young
Ben Young
November 11, 2022

What is a good alternative to GA4?

Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Continue reading

Ben Young
Ben Young
November 11, 2022

What is a good alternative to GA360?

Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Continue reading

Ben Young
Ben Young
November 11, 2022

What is a good alternative to Adobe Analytics?

Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Continue reading

Ben Young
Ben Young
November 11, 2022