Category: Analytics

Analytics

Tricks Enterprise Analytics Teams do

Not all of us have the same access to the depth of analysis that enterprise marketers have. In fact it is agencies that often have the most depth, as they can spread the investment across multiple clients – and have a breadth of experience. Some of the tech companies can also afford the investment here and have large data science teams. Some of the behaviors enterprise teams exhibit, that we could all learn from: Benchmarking is a common… Continue reading

Ben Young

October 14, 2022

Analytics

How to create an internal scorecard for marketing

This is a document that the team uses, to help understand success and to score each initiative on a consistent basis. It can be as simple as half a dozen rows in a Google Sheet or an in-depth calculation. How you create an internal scorecard, is to do a workshop with the team, revisit your strategy and recent pieces of work. And aim to find some consistent measures, that help you understand value for you. Each piece of work may… Continue reading

Ben Young

October 14, 2022

Analytics

Benefits of using Nudge

Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Continue reading

Ben Young

October 14, 2022

Analytics

What are the best free content marketing measurement tools?

???? Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.  … Continue reading

Ben Young

October 14, 2022

Analytics

How to measure content quality

Install a platform like Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. You will get access to a bunch of metrics, that help tell you your highest quality traffic: Reach, how many people are we… Continue reading

Ben Young

October 14, 2022

Analytics

What is a good scroll depth benchmark?

An average of 53% scroll is typical. Maybe higher for shorter content, lower for longer. It is important to consider this against where calls to action are placed, as these can reduce scroll, but of course increase conversion (as they should!). Sign up to Nudge to track scroll depth, access scroll benchmarks & other engagement metrics. 70% of users get set up with 10 minutes. .. This is part of our Guide to Scroll Depth. Continue reading

Ben Young

October 14, 2022

Analytics

How to view scroll depth in Nudge

You can see the overall site average scroll on the Insights tab. You can then go to the Content tab, to go into each URL and see it was for any particular page.  You can also slice that by device & date range, to see performance at a more granular level.  If you need to diagnose scroll performance, there is an analysis highlighting where people drop off, and overlaying attention and scroll. To find areas that people skip,… Continue reading

Ben Young

October 14, 2022

Analytics

How can i add scroll depth tracking in WordPress with Nudge?

The easiest way, after signing up, is to copy and paste the code into WordPress. Whether its through your tag manager or a plug-in. This will enable you to start tracking scroll straight away. You will be able to get things like: Overall site scroll Individual page scroll See scroll drop off points Find areas people skim read, or dwell on more effectively This then enables you to see what is resonating most with customers and improve performance. .. This… Continue reading

Ben Young

October 14, 2022

Analytics

What is a good scroll depth

An average of over 50% scroll would be a good place to start. You have created a whole page, to deliver value for the user, ideally the average person is consuming at least half of it. You do need to be mindful of where calls to action are, as they can pull people away, which is a good thing but it does impact the metric. Be mindful of load times, or high bounce rates, as these can also reduce scroll. Continue reading

Ben Young

October 14, 2022

Analytics

What is a scroll depth tracker?

A piece of code that enables you to measure the scroll depth on a webpage. You can get this data by installing a platform like Nudge, with one simple piece of code. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to… Continue reading

Ben Young

October 14, 2022