Category: Analytics

Analytics

What is time on page in Google Analytics?

Time on page in Google Analytics measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of an overall audience. It tends to skew up. It would be better to use a newer metric like Attention, which measures second by second, how… Continue reading

Ben Young

November 11, 2022

Analytics

What is average time on page?

Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of an overall audience. It tends to skew up. Average time on page, takes any datapoints it has collected for time on page, and spreads it out as an… Continue reading

Ben Young

November 11, 2022

Analytics

What is a good average time on page?

Attention will provide a more accurate view of a customers engagement time on page. For the average webpage or piece of content, about 48 seconds of attention is a good benchmark. Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is… Continue reading

Ben Young

November 11, 2022

Analytics

What information do you get from the time-on-page metric for email

Seeing the time on page metric for email traffic sources, aims to inform how well email is driving traffic to a webpage. However due to flaws in the time on page methodology it can be quite inaccurate. Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that… Continue reading

Ben Young

November 11, 2022

Analytics

Why is the average time on page 0 for some SEO in Google Analytics?

Because of a flaw in the way time on page and time on site is measured, it means time on site can be 0. Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of an overall audience. It… Continue reading

Ben Young

November 11, 2022

Analytics

Is there a way to know time on page for a single page

Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of an overall audience. It tends to skew up. To capture data on a single page, you would want the user to click to another website on the same… Continue reading

Ben Young

November 11, 2022

Analytics

What is an accurate ROI measure of time on page

Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of an overall audience. It tends to skew up. This makes it harder to link to an ROI measure because it is an inconsistent metric. It would be better… Continue reading

Ben Young

November 11, 2022

Analytics

What is a good average time on page for engaging content

Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of an overall audience. It tends to skew up. Newer platforms like Nudge measure Attention, a second by second measure, which captures the attention of all users. If a… Continue reading

Ben Young

November 11, 2022

Analytics

Why is “time on site” shorter than “time on page

Because of a flaw in the way time on page and time on site is measured, it means time on site can be shorter than time on page. Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of… Continue reading

Ben Young

November 11, 2022

Analytics

Amateur GA user can’t see average time on page metric in GA4

Time on page is an outdated metric but platforms like Google Analytics still offer it. Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of an overall audience. It tends to skew up. Newer platforms like Nudge measure… Continue reading

Ben Young

November 11, 2022