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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.

What are native ads?

The Native Ad Market is growing rapidly, I’ve heard comments such as ‘I’ve never seen a shift happen so quickly’. The numbers suggest a $4.6b market by 2017. So what are native ads? But before we race… Continue reading

Willem Ockhuysen
Willem Ockhuysen
May 29, 2014

How Nudge can help with Blogger Outreach

Blogger Outreach is a tried and tested methodology for brands to reach outside their audiences and capitalize on the great communities passionate independent bloggers have created. The challenge has been – how do we substantiate that value? Not only from the bloggers perspective – they want to charge fair pricing, and fair pricing means they can stick to their editorial standards and do right by their community. For their customers (brands) it means fair pricing in terms of performance. But… Continue reading

Willem Ockhuysen
Willem Ockhuysen
April 7, 2014

Cross Domain Analytics

One neat thing about Nudge – is that it works across domains. Say you’re running a Content Campaign across three different domains, we simply give you code for each of them. Then the data from each is automatically pulled into your Nudge Dashboard. As easy as that. Continue reading

Ben Young
Ben Young
April 2, 2014

Are you refusing to do influencer marketing?

My name is Ben Young and I’m the founder of Young & Shand. We’re a digital agency who build products.  Nudge is the name of the product we’re currently launching in the US market. As the name suggests, myself and Duncan Shand started the company. I’m here in New York expanding the business and Duncan is in New Zealand growing the company there.  So far, it’s been a wild ride full of challenge, mistakes, learnings… Continue reading

Ben Young
Ben Young
April 2, 2014

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