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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.

How Nudge can help with Blogger Outreach

Blogger Outreach is a tried and tested methodology for brands to reach outside their audiences and capitalize on the great communities passionate independent bloggers have created. The challenge has been – how do we substantiate that value? Not only from…

Willem Ockhuysen
Willem Ockhuysen
April 7, 2014

Cross Domain Analytics

One neat thing about Nudge – is that it works across domains. Say you’re running a Content Campaign across three different domains, we simply give you code for each of them. Then the data from each is automatically pulled into…

Ben Young
Ben Young
April 2, 2014

Outbrain – Smarter Publishing

Today’s marketing is all about content, or not just content but good content. Everyone wants to create content and draw attention to their blog, article, product, brand and so on. And they are also willing to pay money for…

Gustaf Stenlund
Gustaf Stenlund
April 1, 2014

Visual Storytelling – Why use it?

Digital marketing has in recent years created higher expectations for both customers and employees due to all the different ways they can be reached. Social media plays a big part in this along with the fact that people more or…

Gustaf Stenlund
Gustaf Stenlund
March 27, 2014

Your guide to a smarter Content Strategy

The following is a summary of both general content marketing tips and on specific platforms; it will be especially helpful if you’re at the beginner stage within your content marketing strategy! General starting tips for content marketing: Stop…

Gustaf Stenlund
Gustaf Stenlund
March 15, 2014

Our Twitter Lead Generation Card Hacks

Twitter Lead Generation cards are used for generating leads, as the name suggests, and after a bit of tweaking they have been working great for us. The cards work best when linked to your CRM software, so you…

Ben Young
Ben Young
March 13, 2014

How you can improve and succeed with Mobile Marketing

Mobile is a fantastic platform for marketers to connect with their selected target audience, if utilized properly. When a customer is using a smartphone and is ready to shop on your site, make sure it’s a smooth process. If the…

Gustaf Stenlund
Gustaf Stenlund
March 11, 2014

The shift in thinking: Content is back

The internet zigs & zags, it always does, between two paradigms. Winning through technical innovation or winning through creative innovation. When you’re first to a platform just playing there you can win, as it matures you’ve got to get creative…

Ben Young
Ben Young
February 28, 2014

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