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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Analytics

How to measure content quality

Install a platform like Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. You will get access to a bunch of metrics, that help tell you your highest quality traffic: Reach, how many people are we… Continue reading

Ben Young
Ben Young
October 14, 2022
Analytics

What is a good scroll depth benchmark?

An average of 53% scroll is typical. Maybe higher for shorter content, lower for longer. It is important to consider this against where calls to action are placed, as these can reduce scroll, but of course increase conversion (as they should!). Sign up to Nudge to track scroll depth, access scroll benchmarks & other engagement metrics. 70% of users get set up with 10 minutes. .. This is part of our Guide to Scroll Depth. Continue reading

Ben Young
Ben Young
October 14, 2022
Analytics

How to view scroll depth in Nudge

You can see the overall site average scroll on the Insights tab. You can then go to the Content tab, to go into each URL and see it was for any particular page.  You can also slice that by device & date range, to see performance at a more granular level.  If you need to diagnose scroll performance, there is an analysis highlighting where people drop off, and overlaying attention and scroll. To find areas that people skip,… Continue reading

Ben Young
Ben Young
October 14, 2022
Analytics

How can i add scroll depth tracking in WordPress with Nudge?

The easiest way, after signing up, is to copy and paste the code into WordPress. Whether its through your tag manager or a plug-in. This will enable you to start tracking scroll straight away. You will be able to get things like: Overall site scroll Individual page scroll See scroll drop off points Find areas people skim read, or dwell on more effectively This then enables you to see what is resonating most with customers and improve performance. .. This… Continue reading

Ben Young
Ben Young
October 14, 2022
Analytics

What is a good scroll depth

An average of over 50% scroll would be a good place to start. You have created a whole page, to deliver value for the user, ideally the average person is consuming at least half of it. You do need to be mindful of where calls to action are, as they can pull people away, which is a good thing but it does impact the metric. Be mindful of load times, or high bounce rates, as these can also reduce scroll. Continue reading

Ben Young
Ben Young
October 14, 2022
Analytics

What is a scroll depth tracker?

A piece of code that enables you to measure the scroll depth on a webpage. You can get this data by installing a platform like Nudge, with one simple piece of code. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to… Continue reading

Ben Young
Ben Young
October 14, 2022
Analytics

How to compare scroll depth on page vs site average

With a tool like Nudge, you can see the overall site average scroll on the Insights tab. You can then go to the Content tab, to go into each URL and see it was for any particular page. You can also slice that by device & date range, to see performance at a more granular level. If you need to diagnose scroll performance, there is an analysis highlighting where people drop off, and overlaying attention and scroll. To find areas… Continue reading

Ben Young
Ben Young
October 14, 2022
Analytics

Why are marketing metrics important?

Marketing metrics enable you to get a better idea of performance. And this is important as it helps delver context and relevance a lot faster. For example, your campaign was opened 100 times, as compared to 100 people accessed your campaign. Immediately this simple metric has given more insight. Others provide more analysis, like how many people came from a traffic source or how far down people have scrolled on a page. This is why marketing metrics are important, they… Continue reading

Ben Young
Ben Young
October 14, 2022
Analytics

How to measure successful marketing campaigns

Install a tool like Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Whether its your product pages, landing pages, microsoites or campaign sites, they can all be tracked with solutions like Nudge. This gives you an idea… Continue reading

Ben Young
Ben Young
October 14, 2022
Analytics

How do you measure marketing performance

Install a tool like Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. That’s the best place to start, capturing data on what you are doing, with analytics. Most will provide you some analysis out of the box,… Continue reading

Ben Young
Ben Young
October 14, 2022