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This Week in Native Ads 01/22
Campaigns of the Week: The Ultimate Guide to Cognac Source: Thrillist Why we like it: Cocktail recipes, history and cognac 101 – this sponsored article brings you everything you…
Sponsored Content Examples
There’s a lot of sponsored content circling the web today, and here are some of my favorite examples of sponsored content and why I like them. Mouth-watering reasons to visit Adelaide…
How to spot sponsored content
They key to identifying sponsored content, is looking for the disclosure. Under FTC guidelines, sponsored content has to be obviously disclosed and identified by a reasonable person. In the header, you are looking for a logo or a paid for…
Definition of Native Content
What is the definition of native content? Definition: A piece of content that has been commissioned or paid to be placed on an external website with the view that the content fits and the form and function…
Programmatic vs Native Advertising
What is the difference between programmatic and native advertising? Programmatic advertising is the buying of advertising through online software. Native advertising, is simply a new form of digital advertising. Some of the placements are non-programmatic, whilst the industry has been…
Native Advertising vs Banner Ads
The big question, what is the difference between native advertising and banner ads? Native advertising is an evolution of the banner ad, as the internet has changed to feeds of information and news, ads to get attention have had to…
Native Advertising vs Branded Content
How do you tell the difference between native advertising and branded content? Branded content is where content is developed by the brand, for distribution. Sometimes it is created by an influencer, who shares it with their networks, or shares it…
Native Advertising vs Content Marketing
What is the difference between native advertising and content marketing? The analogy I like to give, is that native advertising is like the icing on the cake. Content marketing, is the use of content to educate and inform the market…
This Week in Native Ads 1/15
Campaigns of the Week: Gaming the American Dream Source: Wall Street Journal Why we like it: This custom feature for Showtime’s new show “Billions” is a fun…
How to use Nudge Conversions with SumoMe
We use SumoMe to build our email list and encourage white paper downloads throughout the Nudge site. Their product suite is great, for helping convert people from your content. Nudge’s attribution pixel, works inside SumoMe, simply create a conversion in…
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