This Week in Native Ads

This Week in Native Ads 3/23

It’s definitely announcement week, with OutBrain launching a new yield tool, Nativo partnering with Plista/TTD and Teads getting acquired. Also a little announcement from Nudge: We have opened up access to our Facebook Integration, letting any marketer using Facebook for distribution to automatically optimize to Nudge metrics like scroll, attention, share, etc. It’s super neat. […] Read More

by , March 23, 2017

Use Cases

How to Drive Transparency and Efficiency with the Nudge Video Stack

  Marketers using video are struggling with transparency and visibility of how a campaign has performed – with Nudge, that’s made simple.   For example on a recent client campaign we were able to establish that article + video was driving twice as high purchase intent; the client then allocated spend where it gave the […] Read More

by , March 23, 2017

Use Cases

Nudge Enables Facebook Marketers to Optimize to Post-Click Metrics

  Facebook is a common distribution method for marketers and they face a big challenge.   There’s a clear disconnect between what marketers pay for, what they see, and what they actually get from a buy, i.e. what Facebook clicks are actually worth to their business.   Nudge gives marketers in search of quality, greater […] Read More

by , March 23, 2017

This Week in Native Ads

This Week in Native Ads 3/17

A lot of my coffee chats in the last week or so have been around, what is the long run for content? In the long run, brand created content, distributed. Or partner creator content, distributed. In the long run – the best creators, powered by the best tech will win. It seems in any engagement […] Read More

by , March 16, 2017

Use Cases

How Nudge Pays for itself for Publishers

  As with any new investment, publishers need to be clear on how bringing on a new vendor adds value to current processes. The ultimate stress test for any vendor should be how it helps pay for itself and generate greater ROI.   This is the litmus test that Nudge holds ourselves to.   Talk […] Read More

by , March 14, 2017