This Week in Native Ads
This Week in Native Ads 5/5
I’m back! After a week exploring Montauk I’m back in the hot seat. We had NewFronts this week, Twitter surprised with sharing that 50% of their logged in users are under 25. Very interesting. The thread of NewFronts -> premium publishers brand safe environments. As a contrast – FyreFestival brings heat on influencer […] Read More
Strategy & Tactics
How B2B Brands Win at Native Content
Over the past few years, ad-blocking technology has had massive boost in consumer adoption, seeing a 30 percent growth spurt in 2016 alone. At the same time, both banner and interstitial ads have seen declining appeal from consumers and advertisers alike. They are often perceived to ruin the user’s browsing experience, leading to bad […] Read More
This Week in Native Ads
This Week in Native Ads 4/28
Busy week at Nudge, we wrapped up our webinar with Variety on How Entertainment Brands Win at Native. If you have a category you’d really like us to dig into or you’d like to partner with us for an upcoming webinar, please let us know. Also make sure you check out the new Luxury Snapshot […] Read More
Insights
A Snapshot of Luxury in the Native Advertising Space
Luxury advertisers have been slow to adapt to new technologies and advertising methods. For a long time, they’ve opted to stick with what they know; print placements in the ‘right’ magazines where they feel reassured by the company they keep with other brands, i.e. brand safe environments. With growing pressure from millennials […] Read More
This Week in Native Ads
This Week in Native Ads 4/21
Technology campaigns are leading the way this week, some notable news from Google, adyoulike and Facebook and some great commentary around how the industry needs to focus on quality, not just quantity. If you’re working within the entertainment category make sure you sign up for our upcoming webinar where we’re partnering with Variety to look […] Read More