Ben Young
Ben Young
October 28, 2022

Content marketing is a go to tactic for SAAS marketing teams. It’s low hanging fruit, easy to get started and get some runs on the board. That is it is capital light and very efficient. Whether you’re big or small, content marketing plays a role. And so it is typically a great place for SAAS brands to get started.

Your aim should be to get to your first 100 pieces of content, that help the customer on their journey. Articulating the problem, educating about the problem, and the solution. Finding other ways to position your product against alternatives.



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