Ben Young
Ben Young
October 28, 2022

The best analytics keep the customer front and centre. At the end of the day it’s all about what resonating with the customer.

So a good place to start, would be to consider these metrics:

  • Reach, how many people are we getting in front of
  • Attention, how long people are engaging for each click.
  • Average Scroll, how are customers consuming the page and content.
  • Engagement rate, what customers do on the page, and if they click out, to make a purchase, or sign up to webinar etc.
  • Conversion rate, rate at which people take the desired action.
  • Bounce rate, are people staying, but use a bounce rate that captures if people leave even without clicking a link. Like Nudge does.

These will help you see how effective your marketing efforts are being and if they’re working for you.