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Read on to see the best native ads of 2021.
When people speak about native ads, they typically either talk about native content or native display. So, in an effort to avoid confusion, I want to make it clear that in this piece, we’re concentrating on content. Throughout, you’ll quickly notice that we use additional terms that are synonymous with native content, e.g. branded content, sponsored content, and custom content.
Each week, we handpick exceptional content campaigns that we’ve either seen in the wild or have been sent by our readers. In turn, these are then featured in our newsletter (if you’re not a subscriber, sign up here), which automatically puts them in contention to be featured here.
Have any content you’d like to feature? Submit your work for consideration here.
This isn’t our first rodeo – we’ve been highlighting the best branded content for years. Find more inspirational pieces from previous editions here: 2020, 2019, 2018, 2017, 2016, and 2015. (See 2022 here).
Finally, if this piece has wetted your beak and you want more inspiration, visit Intel by Nudge, a free platform, which has all of the world’s branded content organized in one place. Simply search for whatever brand’s content you’d like to see.
The best content campaigns of 2021
- Gucci [Fashion]
- HBO Max [Entertainment]
- GC [Sustainability]
- eHarmony [Online dating]
- Nike [Retail]
- Genesis [Automotive]
Birdwatching with Gucci, The North Face and Flock Together
Birdwatching with Gucci.
Category: Fashion
Featured in: Newsletter #311 – Welcome 2021
Which bingeable series should you watch next?
Apartment Therapy and HBO Max with Which bingeable series should you watch next?
Category: Entertainment
Featured in: Newsletter #311 – Welcome 2021
Closing the circle on waste
Closing the circle on waste, by GC on National Geographic.
Category: Sustainability
Featured in: Newsletter #311 – Welcome 2021
Here’s How Your Home Is Helping — Or Hurting — Your Relationship
Eharmony on Apartment Therapy, with ‘Here’s How Your Home Is Helping — Or Hurting — Your Relationship’.
Category: Online dating
Featured in: Newsletter #318 – Ferraris and newsletters
The power of her
Bleacher Report partnered with Nike to deliver this neat campaign on International Women’s Day.
Category: Retail
Featured in: Newsletter #318 – Ferraris and newsletters
Changing of the Guard: Genesis G80 vs. BMW 840i
Genesis on Road & Track. So many familiar spots in that video.
Category: Automotive
Featured in: Newsletter #318 – Ferraris and newsletters
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