This Week in Native Ads 9/21

One big thing   I saw another post from DigiDay, marketers upset at lack of transparency. It’s worth calling out – transparency is an option, if you want it, go get a partner that will…

Ben Young
Ben Young
September 21, 2018

This Week in Native Ads 9/7

  Hey,   After an interlude for Labor Day – we’re back πŸ™‚ And next week – we can expect a special Dmexco Edition.   We also have Ari…

Ben Young
Ben Young
September 14, 2018

This Week in Native Ads 8/24

  Our 200th Edition! πŸŽ‰   Thanks πŸ™ to all subscribers – it’s a nice milestone.   I pulled together some thoughts on the lessons learned, the highs, the lows, how our business…

Ben Young
Ben Young
August 24, 2018

This Week in Native Ads 8/10

  One big thing Amazon is on the front foot for consolidating their ad buying into one place. Mirroring Googles moves, this in a way, is a signal towards a more competitive marketplace. Usability,…

Ben Young
Ben Young
August 10, 2018

This Week in Native Ads 8/3

  One big thing For the past few years growing digital attention has been taken for granted, that’s starting to change.   This week Facebook announced they are launching activity timers to…

Ben Young
Ben Young
August 3, 2018

This Week in Native Ads 7/27

  One big thing This week started with stellar Google earnings, the surprise was that GDPR didn’t really effect it. But then Facebook followed and provided guidance on decelerating growth for Q3/Q4.

Ben Young
Ben Young
July 27, 2018

This Week in Native Ads 6/29

Roll out from the AT&T merger continues and Google begins to consolidate its ad offerings. A key theme, getting the data + insights as close to the ad buying as possible to remove the silos. Makes sense.

Ben Young
Ben Young
June 29, 2018