This Week in Native Ads 10/6

  BuzzFeed's new Twitter show AM to DM announced 1m viewers this week – but unclear as to how ‘long’ people were watching. Even they don’t know! This is the problem of our times. My take ->…

Ben Young
Ben Young
October 6, 2017

This Week in Native Ads 9/15

With all this year's Dmexco attendees en route home here’s this week in native.   Notable Stories this Week Predictive recommendations creating new inventory for Facebook. This is part of a wider narrative developing around…

Ben Young
Ben Young
September 15, 2017

Video Attribution

Video advertising is like the dark arts, there are many different players; different environments, devices, vendors and ways it’s served to the end consumer. This makes it difficult to truly understand where and what combination is truly engaging consumers and…

Ben Young
Ben Young
September 5, 2017

How we think about Content Attribution

Content attribution is the holy grail of content marketing and native advertising. Being able to demonstrate business outcomes from content is the ultimate proof point. And to be fair, it’s something that I (as the CEO) held back on at…

Ben Young
Ben Young
September 5, 2017

Native Tactics #2 Plan for SEO

Native tactics are simple ways to grow the value and scale of your native content campaigns. In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should. Over…

Ben Young
Ben Young
September 5, 2017

This Week in Native Ads 9/1

In the race to its IPO, BuzzFeed caves and opens up to programmatic display. Well, that’s the headline but this is a good step, opening up BuzzFeed to the wider programmatic ecosystem. How soon till people are…

Ben Young
Ben Young
September 1, 2017

Account Executive, Nudge

Native content is the future. All brands are adjusting their marketing communications to content and in turn native. This is a ground floor opportunity to come in and drive the sales of Nudge. Nudge is a native content platform that…

Ben Young
Ben Young
August 28, 2017

This Week in Native Ads 8/25

  Another news meaty week, if you didn’t catch WPP earnings (tldr, traditional businesses have slowed spend and WPP hasn’t kept up to date), this means more activity in digital, to catch up.  …

Ben Young
Ben Young
August 25, 2017