This Week in Native Ads

This Week in Native Ads 04/01

Campaign of the Week: Gant – Never Stop Learning Source: Inside Hook Why we like it: Introduced with an engaging story-building video, followed by an article with styling tips and links to purchase. This New York Lifestyle Guide, presented by GANT in InsideHook, is fun, well branded and interactive! Quote of the Week We have 160 years […] Read More

by , March 31, 2016

This Week in Native Ads

This Week in Native Ads 03/25

Campaign of the Week: Wakayama – Make it Happen Source: The Atlantic Why we like it: Interactive and artfully put together, this custom feature in CNN tells a great narrative as to why you should visit Wakayama. It includes multiple content types and invites you to the best that Japan has to offer. Quote of the […] Read More

by , March 24, 2016

This Week in Native Ads

This Week in Native Ads 03/18

Campaign of the Week: Brick and Mortar is Dead Source: The Atlantic Why we like it: This sponsored piece by Pitney Bowes in The Atlantic is a good example of how to capture your audience’s attention before finishing up with an accurate call-to-action. The piece consists of a series of scroll-down slides with short paragraphs and […] Read More

by , March 17, 2016

This Week in Native Ads

This Week in Native Ads 03/11

Campaign of the Week: Discovering Dubai Source: Travel&Leisure Why we like it: A beautifully built custom feature in Travel & Leisure that leaves you wanting to book a flight and be on your way to Dubai. Restaurant and bars, maps and destinations. This piece is interactive and engaging and resulted in a lot of social shares. Quote of […] Read More

by , March 10, 2016

Content Marketing, Native Advertising

Guide to Content Retargeting

Content retargeting is serving content ads to people who have already read your content. It’s a new tool in the content marketers toolkit and allows you to manage your content funnel a lot more effectively. Matching content to the buyers journey. For example: Someone reads your thought leadership piece. You then retarget a summary of your industry […] Read More

by , March 10, 2016

This Week in Native Ads

This Week in Native Ads 03/04

Campaign of the Week: Smart Moves – See how Editors Strike a Balance Between Workouts, Weekends, and Beyond. Source: Who What Wear Why we like it: Brought to you by New Balance, this native ad in Who What Wear, brings relevant value for the reader with content that is easy to navigate and share. It speaks […] Read More

by , March 3, 2016

This Week in Native Ads

This Week in Native Ads 02/26

Campaign of the Week: Dinner Time – 50 Years of Food of Thought Source: TIME Why we like it: This paid post by in TIME, presented by Netflix, features their new series Cooked by digging up some old food stories in the TIME’s archive. Netflix keeps setting a good example of how to work with the […] Read More

by , February 25, 2016

Native Advertising, Nudge News

Advertising Effectiveness of Google Accelerated Mobile Pages

Today Google Accelerated Mobile Pages (AMP) rolled out to the masses, you will start to see them in searches, indicated by this green thunderbolt. The beauty of this, is that Google is taking the initiative to help clean up the rest of the web, they are abstracting this layer on top. AMP is for content, what […] Read More

by , February 24, 2016

Digital Marketing

How to Measure Brand Awareness Metrics

You’re here as you want to find out more about measuring brand awareness and the associated metrics. Brand Awareness is: the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.” Source: Wikipedia The intent of using this is to understand a baseline level of […] Read More

by , February 19, 2016

This Week in Native Ads

This Week in Native Ads 02/19

Campaign of the Week: Scotch & Other Stories to Savor Source: Travel + Leisure Why we like it: This masterfully crafted custom feature in Travel + Leisure invites you into an alluring world of the finest single malts, with delightful facts and the stories behind them. Quote of the Week People come back because of the […] Read More

by , February 18, 2016