This Week in Native Ads 8/11

  Google starts to put pressure on publishers with bad ad experiences ahead of its Google Chrome ad filter. Step in step with their native roll outs. Outtake, ad blocking has only really driven more revenue to…

Ben Young
Ben Young
August 11, 2017

This Week in Native Ads 7/28

  OutBrain acquired Zemanta, a native dsp that buys across most native providers, opening up OutBrains data exposure to right across the industry. Smart.   Gameloft makes some noise about their native offering, as we…

Ben Young
Ben Young
July 28, 2017

This Week in Native Ads 7/14

  I spoke on a Spark Foundry panel yesterday, it was a good reminder that many brands are yet to even get their feet wet in native content. Which segways into the Business Insider story – around…

Ben Young
Ben Young
July 14, 2017

This Week in Native Ads 7/7

  Google finally opens up native inventory across Adsense. This is big and probably the tipping point of native getting mass adoption. Not that there will be a flood straight away but it’s signal that native is…

Ben Young
Ben Young
July 7, 2017

This Week in Native Ads 6/9

  I’ve been thinking about context, context matters immensely with native. The wrong context with the right audience can be such a wasted opportunity. The way to understand what context is working best comes down to understanding…

Ben Young
Ben Young
June 9, 2017