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Archive: Sep 2022

Summer ends

Edition #376The end of summer, rate of change and why attention and reach is so important.One big thingFrom the sparse editions received over summer you can tell things were quiet. Now we’re back in the hot seat.If you’re in New York during advertising week this year, I’m hosting some drinks. Details to be announced in due course but leave your email here. We haven’t done this one since 2019, quite a time, but glad to be doing it.Inflation is this hot topic, and what it means for media. On top of the last few years of turmoil. Spend continues to adjust. Valuations of private companies are down, impacting ecommerce and DTC brands. Snap faces pressure and Apple is looking to eat share. Whilst Netflix partners with Microsoft to deliver ads. Needless to say, the rate of change remains normal for media ha.Finally, our thoughts go to the royal family. The Queen, a role model for women and girls around the world will be missed.Notable stories this weekFinally, some details on Netflix’s ad-supported offering. Media startup aims to capture a chunk of the aerospace industry. Platforms are pulling back on their creator incentives. Why attention and reach need each other. How brands experiment with Web3. Brands are updating their user-generated content strategies to stretch marketing dollars. Tony the Tiger is now a Twitch streamer. SalesForce and NBCU launch new branded series “The Shift” Andreessen Horowitz introduces a new copyright license for NFTs. Vox Media is full steam ahead on its events business, with 100+ in 2023. Instagram scaling back shopping features. Continue reading

Ben Young
Ben Young
September 9, 2022
Content attribution tactics
Content attribution tactics

Guide to Content Attribution

Content attribution is the holy grail of content marketing. Being able to demonstrate business outcomes from content is the ultimate proof point. For many marketers they’re still trying to figure it out.  If you’re new to content attribution, these articles might be helpful: How do I prove marketing attribution and ROI? How Nudge Content Attribution Gives Brands An Edge How do I optimize my conversion rate? Conversion vs Conversion Rate Guide to Content… Continue reading

Ben Young
Ben Young
September 5, 2022