Prove out the value of your branded content productions with third party measurement. Transparency enables you to grow your direct revenue with greater win rates and retention. And be on the front foot with what works.
Nudge arms teams with an easy to use dashboard, to provide transparency and makes it simple to create reports. Insights help shift from analysis to action faster. And with all this data, teams can better demonstrate how content drives ROI.
Build your own benchmarks to share with clients and use data in the creation process to nudge them to the best work.
Benefits for Publishers
1.
Grow direct revenue with transparency.
2.
Improve win rates, and retention of clients, with a better data offering showing the value you deliver.
3.
Don’t mark your own homework, prove out the value of your content with transparency.
4.
Streamline reporting.
Related links:
- The Atlantic Case Study
- Benchmarks
- Measurement problem
- The Best Native & Branded Content
- Guide to Content Measurement
Publisher FAQs