Analytics

Why is it hard to scale up SAAS marketing

SAAS companies tend to get started with one or two niches, which lets them break through. And this is why SAAS companies find it hard to scale up. Because they run out of room in their niches. Whereas students of Byron Sharp – How Brands Grow, know that SAAS companies need to go broader with their targeting and continue to refresh the memory of their prospective markets.  This is why SAAS companies struggle to scale, because they need to… Continue reading

Ben Young
Ben Young
October 28, 2022
Analytics

Why is SAAS marketing different?

SAAS marketing is different because the product itself is available with little to no barriers to entry. You don’t need to go to an obscure store, or leave your desk to buy it. You can buy it right now. You can also quickly compare it to the competition. The digital delivery means SAAS companies have direct access to their customers. In the past, before SAAS, you wouldn’t have direct access to your customers at all and it could take a… Continue reading

Ben Young
Ben Young
October 28, 2022
Analytics

What are the must-have SAAS marketing tools going into 2022

Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. … Continue reading

Ben Young
Ben Young
October 28, 2022
Analytics

What are the most effective SAAS marketing techniques

Content marketing is a highly effective marketing technique for SAAS companies. It is so effective as it brings customers literally to your storefront and engages them. They can take action if they see value straight away. Or know where to come back if they would like to use the product. It’s the digital equivalent of a cooking demonstration at a supermarket. Oh, those ingredients look great, I’ll grab some right now. Content is that draw card that brings customers in. Continue reading

Ben Young
Ben Young
October 28, 2022
Analytics

How would you promote a SAAS product and acquire signups

Content marketing is a natural fit for promoting a SAAS product and building early momentum. Creating the first 100 pieces of content. Content that helps pull in prospective customers and educates, informs or entertains them. All the whilst informing them of the value proposition.  Content marketing will help pull in prospective customers to your website. Where they can quickly sign up if they’re interested. A free trial, demo, or entry level version will greatly help with conversions. As it reduces… Continue reading

Ben Young
Ben Young
October 28, 2022
Analytics

B2B SAAS marketing how to start

A great place to start is with content marketing. Creating content that helps prospective customers, solve the problem you help with. This works to attract potential customers, and educates them on your value proposition. The creation of the content is also a forcing function, to succinctly show the market how you add value. So it’s a win from a number of different angles. Whilst it is easy to get started, it takes work to do it well and at scale. Continue reading

Ben Young
Ben Young
October 28, 2022
Analytics

B2B SAAS marketing to SME’s best marketing approach

One of the effective ways for SAAS companies to reach SME’s is content marketing. Content marketing means SAAS companies can create helpful content that educates SME’s on how they can help solve their problems. So it can be direct, transparent and immediately helpful. Often using their product is part of the solution. So it makes this tactic perfect.  Other benefits of content marketing, is that it is low cost to get started. Effective content works 24/7, so is a… Continue reading

Ben Young
Ben Young
October 28, 2022
Analytics

How bootstrapped SAAS are growing with zero little marketing budget

Bootstrapped SAAS companies often adopt content marketing to help grow their business. It is a great place to start, as it is close to the purchase, is very little to no cost to get started (other than internal resource) and it gives the SAAS business the opportunity to engage customers on relevant topics. The direct to customer approach also means the company can pivot and adjust based on feedback. A vital element when they are early on and still figuring… Continue reading

Ben Young
Ben Young
October 28, 2022
Analytics

Why do brands do branded content.

Brands use branded content to help meet the customer where they are. By partnering with others, who have their customers in their audience, they can reach those customers more effectively. Leveraging the work the partner has done to create a unique audience and tone of voice. It also means the brand can speak to the customer in the tone of voice created by that partner. It is a really effective way to reach those audiences, where they are. It creates… Continue reading

Ben Young
Ben Young
October 28, 2022
Analytics

Conversion vs Conversion Rate

Conversions shows the amount of conversion actions taken by customers. Conversion rate, is the rate at which they convert. The former is helpful for seeing how many conversions have happened, and is that enough to be meaningful for the business goals. And the latter, is helpful to see how effective you are being at converted customers. Both metrics are invaluable in driving business goals. Without the, you would be flying blind. Other conversion rate metrics which can be insightful are:… Continue reading

Ben Young
Ben Young
October 28, 2022