Why is there a discrepancy between LinkedIn Ads and Nudge?
LinkedIn Ads is measuring clicks that clicked on your ad, and Nudge measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between LinkedIn Ads and Nudge. The reasons for discrepancies can include: Accidental clicks People hit stop before the page has loaded, or close the tab People load the page but… Continue reading