This Week in Native Ads

This Week in Native Ads 9/15

With all this year's Dmexco attendees en route home here’s this week in native.   Notable Stories this Week Predictive recommendations creating new inventory for Facebook. This is part of a wider narrative developing around AI content and the ad revenue created from it. WaPo robot reporter has published 850 articles, 500 articles generated 500,000 […] Read More

by , September 15, 2017

Content Marketing, Native Content

Video Attribution

Video advertising is like the dark arts, there are many different players; different environments, devices, vendors and ways it’s served to the end consumer. This makes it difficult to truly understand where and what combination is truly engaging consumers and lifting results. As a way to sort through this mess, video attribution is a way […] Read More

by , September 5, 2017

Content Marketing, Native Content

How we think about Content Attribution

Content attribution is the holy grail of content marketing and native advertising. Being able to demonstrate business outcomes from content is the ultimate proof point. And to be fair, it’s something that I (as the CEO) held back on at Nudge. Which sounds ridiculous right? But I thought that content attribution was so blindingly obvious […] Read More

by , September 5, 2017

Native Tactics

Native Tactics #2 Plan for SEO

Native tactics are simple ways to grow the value and scale of your native content campaigns. In this blog series, we’ll be featuring tactics that you may or may not currently have in your arsenal, but most definitely should. Over time, this blog series will feature a bunch of great tactics that you and your […] Read More

by , September 5, 2017

This Week in Native Ads

This Week in Native Ads 9/1

In the race to its IPO, BuzzFeed caves and opens up to programmatic display. Well, that’s the headline but this is a good step, opening up BuzzFeed to the wider programmatic ecosystem. How soon till people are placing native in those display units ;)? I’m sure more than a few readers are about to, or […] Read More

by , September 1, 2017

Jobs

Account Executive, Nudge

Native content is the future. All brands are adjusting their marketing communications to content and in turn native. This is a ground floor opportunity to come in and drive the sales of Nudge. Nudge is a native content platform that helps brands understand the impact of their content. The full toolkit ranges from analytics, to […] Read More

by , August 28, 2017

This Week in Native Ads

This Week in Native Ads 8/25

  Another news meaty week, if you didn’t catch WPP earnings (tldr, traditional businesses have slowed spend and WPP hasn’t kept up to date), this means more activity in digital, to catch up.   Notable Stories this Week AdYouLike & AppNexus integrate. TripleLift & Drawbridge partner, for cross-device native. Taboola partners with Getty to help […] Read More

by , August 25, 2017

This Week in Native Ads

This Week in Native Ads 8/18

  This week yielded a few data points from an IPSOS + Polar study on the impact of native content, keep them handy for your next pitch deck. I riff on how we need to push creativity in native and we see more publishers doubling down on video.   Notable Stories this Week Hyatt pulls […] Read More

by , August 18, 2017

Native Advertising, Native Content

How Native Can Get More Creative

With the recent Google announcement of AdSense native advertising, it is clear that native advertising on the Web is reaching a tipping point. These new formats include in-feed, in-article and matched content. But the idea of being able to provide something creative and thoughtful, in an environment harmonious to the feed or the context of […] Read More

by , August 18, 2017

This Week in Native Ads

This Week in Native Ads 8/11

  Google starts to put pressure on publishers with bad ad experiences ahead of its Google Chrome ad filter. Step in step with their native roll outs. Outtake, ad blocking has only really driven more revenue to the big guys. Even Facebook's desktop ad revenue stalled, till it started blocking the ad blockers.   Related […] Read More

by , August 11, 2017