This Week in Native Ads 2/1

Notable stories this week Facebook & Google market research. This does raise the threat of being disintermediated by the operating system itself, what happens if Apple bans the app? Apparently Facebook has prepared…

Ben Young
Ben Young
February 1, 2019

How Branded Content Drives Business Outcomes

The tldr; content that is consumed, disclosed and has calls to action will drive business outcomes.   Getting to content that is consumed, is the hard part. More on that below.   Before we indulge…

Ben Young
Ben Young
January 29, 2019

This Week in Native Ads 1/11

We’re back! And this year an additional 5,700 brands begin adopting native and branded content (per MediaRadar data), whilst existing brands are renewing at higher rates, there’s a lot to be optimistic about.   One…

Ben Young
Ben Young
January 11, 2019

This Week in Native Ads 12/21

  Happy Holidays! This will be the final installment of the year. As you read this I will be somewhere over the Pacific Ocean to New Zealand for a decidedly summer Christmas and New Years.   Looking…

Ben Young
Ben Young
December 21, 2018

This Week in Native Ads 12/14

One big thing Vanity Fair wrote a thoughtful piece about how everyone’s media and publishing darlings are preparing for pain. The fall has been swift for a lot of players like Mic, Lenny Letter, and Rookie.

Ben Young
Ben Young
December 17, 2018