This Week in Native Ads

This Week in Native Ads 10/19

This week I spoke at AdTech Connect on where content meets advertising, how to make smart decisions from your data and shared our NZ to NY story. I’d love to speak at more events, let me know any you’d recommend.   One big thing Consolidation in branded content is coming. From Lauren over at BI, […] Read More

by , October 19, 2018

This Week in Native Ads

This Week in Native Ads 10/12

  This week, we here at Nudge celebrated surpassing 3.2 billion impressions in 2018. A big thanks to all of those that helped us get there!     Notable stories this week How fraudsters are hiding as real DSPs. An enlightening read. And the FBI seeks help in a media-buying probe. How the BBC ties […] Read More

by , October 12, 2018

This Week in Native Ads

This Week in Native Ads 10/5

Thanks to Mel for taking over last week, if you missed it here’s a link.   Back in action, AdWeek is on here in NY – so panels a plenty.   One big thing A decentralized web – Tim Berners-Lee wants it to come back the other way from where central platforms hold your data. […] Read More

by , October 5, 2018

This Week in Native Ads

This Week in Native Ads 9/28

Hey friends!   Melanie Deziel here, Founder of StoryFuel and the Brand Storyteller Society. Ben is off this week, so I’ve jumped in, in his stead, to deliver this week’s edition of This Week in Native Ads!   Notable stories this week Guess it’s time to add “biometric data” to our list of content campaign […] Read More

by , September 28, 2018

This Week in Native Ads

This Week in Native Ads 9/21

One big thing   I saw another post from DigiDay, marketers upset at lack of transparency. It’s worth calling out – transparency is an option, if you want it, go get a partner that will deliver it.   Dmexco thoughts   Dmexco was a bit sweet and sour. That is, I love catching up with […] Read More

by , September 21, 2018

Nudge

This Week in Native Ads 9/7

  Hey,   After an interlude for Labor Day – we’re back 🙂 And next week – we can expect a special Dmexco Edition.   We also have Ari from Nudge at the ANA on Data and Measurement. If you’re going to either let us know, have a drink on us.   This week Inbound/ContentMarketingWorld […] Read More

by , September 14, 2018

This Week in Native Ads

This Week in Native Ads 8/24

  Our 200th Edition! 🎉   Thanks 🙏 to all subscribers – it’s a nice milestone.   I pulled together some thoughts on the lessons learned, the highs, the lows, how our business has changed and my take on where the industry will be in another 200 editions.   Please, if you enjoy do give […] Read More

by , August 24, 2018

This Week in Native Ads

This Week in Native Ads 8/17

  Are you going to DMEXCO next month? Let me know, maybe we do a This Week in Native get together.   One big thing The ability to optimize most advertising. This MediaPost by Dave Morgan – is spot on. Subtly in the past couple of years, most forms of advertising are now optimizable. Not […] Read More

by , August 17, 2018

This Week in Native Ads

This Week in Native Ads 8/10

  One big thing Amazon is on the front foot for consolidating their ad buying into one place. Mirroring Googles moves, this in a way, is a signal towards a more competitive marketplace. Usability, clicks to buy, insights and buying close together, all are things on the way.   Notable stories this week [Must read, […] Read More

by , August 10, 2018

This Week in Native Ads

This Week in Native Ads 8/3

  One big thing For the past few years growing digital attention has been taken for granted, that’s starting to change.   This week Facebook announced they are launching activity timers to help users manage how much time they are spending in FB + Instagram. Smart. Apple is doing the same on your phone.   […] Read More

by , August 3, 2018