This Week in Native Ads

This Week in Native Ads 4/20

  It’s Friday!   Hello from the Southern Hemisphere, I’m presently editing on my Friday night, this week's edition is less campaigns and more deeper reads.   BTW, we continuously update all campaigns of the week here, the same with datapoints of note -> and if you’d like to submit your work, Gustaf has tee’d […] Read More

by , April 20, 2018

This Week in Native Ads

This Week in Native Ads 4/13

  It’s Friday!   Last night we hosted our second content dinner of the year. Thank you to all who came along.   With a content studio bias in attendance, some observations;   Everyone has a content studio at this point. Cheaper ‘viral’ sites can be distracting advertisers from real value. Brands aren’t adopting long […] Read More

by , April 13, 2018

Nudge

How to squeeze more juice from the lemon

A post on maximizing every dollar of your content investments Nothing irritates me more than wasting time or money. Hence – Nudge. In 2017 Nudge measured 1000+ campaigns, each involving a different brand and content creator, which gives us a unique view into what delivers results and what does not. These are some tactics informed […] Read More

by , April 11, 2018

This Week in Native Ads

This Week in Native Ads 4/6

I’m back from a brief break.   The Facebook narrative has continued (with not much really changing – just more of the same). Following Firefox’s cue, we have paused our Facebook ads – and actually been delighted with the performance on alternatives (Twitter/Google). I’m sure plenty of marketers are doing this right now.   Also, […] Read More

by , April 6, 2018

This Week in Native Ads

This Week in Native Ads 3/23

Not the best week for Cambridge Analytica huh? A great outcome of all of this, is a framework for privacy moving forward. And maybe better crisis PR for tech companies.   For some light hearted perspectives during the week follow @marketoonist.   This week I caught on my Apple TV, in the Prime Now app, […] Read More

by , March 23, 2018

This Week in Native Ads

This Week in Native Ads 3/16

I thoroughly enjoyed the Slade and BuzzFeed pieces, give them a read, or a save for later.   ALSO, Nudge is making a strategist available, for those who need some help, starting, growing or being smarter with content investments. Email Gustaf for more info.   Notable stories this week SnapChat approves branded content ads for […] Read More

by , March 16, 2018

This Week in Native Ads

This Week in Native Ads 3/9

  I loved this from the Native Advertising Institute, 100 women leaders in native advertising.   This week is pretty punchy, with a few datapoints of note. Recently I have broadened some of the stories (i.e. this week, Funny or Die swapping platforms to Vox). The reason is to provide more context on the drivers […] Read More

by , March 9, 2018

This Week in Native Ads

This Week in Native Ads 3/2

It’s March! This year is zipping by too fast.   Last week, we did a Periscope chatting through This Week in Native, would love your feedback if you caught it.   Our own Ari Levine was at the ANA this week, Marc Pritchard opened with a succinct summary: “As we all chased the Holy Grail […] Read More

by , March 2, 2018

This Week in Native Ads

This Week in Native Ads 2/23

It has been the week of everyone re-evaluating their platform strategies.   The hub & spoke model is tried and true, whereby you use the platforms as outposts, but always draw back to your owned assets. This is as true now, as it was 10 years ago in digital.   I did some early modeling […] Read More

by , February 23, 2018

This Week in Native Ads

This Week in Native Ads 2/16

Keith Weed opened the week saying Unilever will divest from platforms that don’t combat divisive content. He quickly clarified that wasn’t quite the case. But shots fired – point made.   What I do like, is that this is getting brands to think about alternative platforms, and there are some great solutions in market. This […] Read More

by , February 16, 2018