This Week in Native Ads

This Week in Native Ads 1/19

The newsletter has grown quite a bit in the last six months. ­čÖĆ   However, some of the new folks don’t necessarily know what Nudge does.   Quick pitch from me then,   Nudge is a content marketing analytics platform that drives performance for leading brand advertisers and premium publishers. It provides transparency and intelligence for […] Read More

by , January 19, 2018

This Week in Native Ads

This Week in Native Ads 1/12

  Hello 2018 and a happy new year to you!   The big news as of right now, is the Facebook announcement: to focus the feed on people shared & created content. Sending publishers into a tizzy.   The outtake, as Casey Newton puts, we’re about to find out who has audiences vs traffic. i.e. […] Read More

by , January 12, 2018

This Week in Native Ads

This Week in Native Ads 12/22

The final Friday of 2017!   As you’re reading this, I’ll be nearing the coast of New Zealand, where the weather looks to be pleasantly sunny.   For your Friday ‘lite’ reading, we shared The Best Native of 2017.   ^ The defining difference this year is what I touched on in Poynter, native is […] Read More

by , December 22, 2017

This Week in Native Ads

This Week in Native Ads 12/15

It’s Friday and things are starting to unwind, check out the best Christmas ads of 2017 (there is a NZ piece in there you should watch). In Nu-zee-land we even liked it.   Notable Stories this Week Google warns of widespread video ad fraud, estimating $1.27b due to inventory impersonation by bad actors. ^ I […] Read More

by , December 15, 2017

This Week in Native Ads

This Week in Native Ads 12/8

The sprint towards the end of the year has speed up this week – making for a quieter week.   I love the stance that Patagonia has taken, in that brands need to stand for something – and internally we were talking about how ‘safe’ everyone tends to play it. Agree/not agree with them, at […] Read More

by , December 8, 2017

This Week in Native Ads

This Week in Native Ads 12/1

Welcome back, it’s been a rich week of news post Thanksgiving.   The thing about news is, it’s the in-between chats, the coffee chats, the catching up after work, the sly tweets. That chit chat is around VC funded pubs, finding their stability.   Timeless advice I once received, play to your strengths, what is […] Read More

by , December 1, 2017

This Week in Native Ads

This Week in Native Ads 11/17

It’s been a tough Thursday for pubs, NerdWallet undergoes layoffs, BuzzFeed is going to miss targets AND Mashable is sold for $200m less that its last valuation. Ouch.   We’re also on the hunt for an Account Manager, here in NY.   Notable Stories this Week Polar maps a trajectory towards a Cost Per Engaged […] Read More

by , November 17, 2017

Jobs, Nudge News

Nudge is seeking an Account Associate to join the team

We are seeking an entry level Account Associate┬áto join our New York office. This is a fast-paced role in an equally fast-paced industry. Our clients range from agencies, brands and publishers who are mostly mid to Enterprise sized corporations. You will likely have experience in the ad-tech or digital agency world. Day to day includes: […] Read More

by , November 16, 2017

This Week in Native Ads

This Week in Native Ads 11/10

Welcome to a brisk Friday morning, it’s a short edition this week.   Thoroughly enjoyed this read of how the first banner campaign came to life, ‘we cheered as the first traffic hit our site, which immediately crashed’.   I recall as a teenager making my first GIF ad, you couldn’t have too many frames […] Read More

by , November 10, 2017

This Week in Native Ads

This Week in Native Ads 11/3

Momentum seems to be building behind the idea, take what Facebook has taught marketers, mixing content + media – and back to the open web. Marketers are dusting off the tools, going, what’s out there?   And, according to this ShareThrough study, that consumers are too – demonstrating more trust in news direct from premium […] Read More

by , November 3, 2017