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This Week in Native Ads 11/17

It’s been a tough Thursday for pubs, NerdWallet undergoes layoffs, BuzzFeed is going to miss targets AND Mashable is sold for $200m less that its last valuation. Ouch.   We’re also on the hunt for an Account Manager, here in NY.   Notable Stories this Week Polar maps a trajectory towards a Cost Per Engaged […] Read More

by , November 17, 2017

Jobs, Nudge News

Nudge is seeking an Account Associate to join the team

We are seeking an entry level Account Associate to join our New York office. This is a fast-paced role in an equally fast-paced industry. Our clients range from agencies, brands and publishers who are mostly mid to Enterprise sized corporations. You will likely have experience in the ad-tech or digital agency world. Day to day includes: […] Read More

by , November 16, 2017

This Week in Native Ads

This Week in Native Ads 11/10

Welcome to a brisk Friday morning, it’s a short edition this week.   Thoroughly enjoyed this read of how the first banner campaign came to life, ‘we cheered as the first traffic hit our site, which immediately crashed’.   I recall as a teenager making my first GIF ad, you couldn’t have too many frames […] Read More

by , November 10, 2017

This Week in Native Ads

This Week in Native Ads 11/3

Momentum seems to be building behind the idea, take what Facebook has taught marketers, mixing content + media – and back to the open web. Marketers are dusting off the tools, going, what’s out there?   And, according to this ShareThrough study, that consumers are too – demonstrating more trust in news direct from premium […] Read More

by , November 3, 2017

This Week in Native Ads

This Week in Native Ads 10/27

I’m back, with a light tan courtesy of Bermuda!   I’m an avid reader – and got through a fair chunk, if you haven’t caught AntiFragile, Nassim Taleb digs into how things benefit from stressors. Pertinent reading for anyone in the industry.   ^ Note, you probably only need to read the first 60% to […] Read More

by , October 27, 2017

This Week in Native Ads

This Week in Native Ads 10/13

I was chatting with a smart marketer earlier this week, who was was saying the industry is over indexed on targeting but under indexed on accountability.   ^ He’s not wrong!   Next week I’ll be taking a break, as I decompress with the family. So catch you, till then enjoy this week in native. […] Read More

by , October 13, 2017

Jobs

Nudge, Publisher Account Executive

Background Nudge is a content data + measurement company. Content is now front and centre of the advertising mix and Publishers need the right tools for this new world. This is a ground floor opportunity to come in and drive the sales of Nudge’s publisher toolkit.   Our platform actually does what it says it […] Read More

by , October 10, 2017

This Week in Native Ads

This Week in Native Ads 10/6

  BuzzFeed's new Twitter show AM to DM announced 1m viewers this week – but unclear as to how ‘long’ people were watching. Even they don’t know! This is the problem of our times. My take -> that’s probably 1million appearances in the stream, which based on Facebook's CPM would only yield BuzzFeed $150 in […] Read More

by , October 6, 2017

This Week in Native Ads

This Week in Native Ads 9/29

AdWeek madness has ensued so I’ve had to put some extra elbow grease to sort through the noise.   Before we go too far, this week we announced Nudge 3.0, the next wave of our platform with predictive intelligence of content performance & audience interaction, more here and here.   Notable Stories this Week The […] Read More

by , September 29, 2017

This Week in Native Ads

This Week in Native Ads 9/22

  [Via Twitter] Hunter Walk shares early data on his Medium earnings. Reminds me of the early days of Kindle Lending, where there was a fixed pool of cash divided by not many reads, so each was worth a lot more. Keen to see how this unfolds. As a reminder, here’s more on Mediums pivot […] Read More

by , September 22, 2017