This Week in Native Ads

This Week in Native Ads 2/15

One big thing Lots of deals happening, acquisitions big and small. Two years ago we were noting the lack of deals, now we’re seeing a flurry of activity.   I had a great chat with a journalist this week, who was asking, at this point – how does a brand justify not doing content? Would […] Read More

by , February 15, 2019

Nudge

Nudge Product Update 2/13

  Read on as we share the latest content, product features, upcoming events and more.   Never miss another product update; sign up to the newsletter here.   Nudge Update, February 2019   Last September I sat down with the team to look at the next big areas of focus for us as a company. […] Read More

by , February 13, 2019

This Week in Native Ads

This Week in Native Ads 2/8

  One big thing I want to speak on the pace of change.   Twitter this quarter is changing their reporting metric to mDAU, monetizeable daily active user. The market did not like it.   Imagine if they had used this number a few years ago when Jack first came back. They would have been […] Read More

by , February 8, 2019

Strategy & Tactics

The measurement problem facing modern marketers

It is 2019, and measurement is more of a moving target than ever. The industry, platforms, and content are all in flux.   Lets take a look at recent data points we’ve seen:   – 87% of ad execs say they hold back spending on media and platforms due to poor measurement. – MediaPost   […] Read More

by , February 4, 2019

This Week in Native Ads

This Week in Native Ads 2/1

Notable stories this week Facebook & Google market research. This does raise the threat of being disintermediated by the operating system itself, what happens if Apple bans the app? Apparently Facebook has prepared for such a scenario (shout out to @ow for pointing this out). Very curious turn of events, they’re playing with fire. I […] Read More

by , February 1, 2019

Nudge

How Branded Content Drives Business Outcomes

The tldr; content that is consumed, disclosed and has calls to action will drive business outcomes.   Getting to content that is consumed, is the hard part. More on that below.   Before we indulge in this post, there are a few provisos I need to give.   These are, level setting, branded content can […] Read More

by , January 29, 2019

This Week in Native Ads

This Week in Native Ads 1/25

  One big thing Marie Kondo is having her cultural moment, I read the book a few years ago – and subsequently went on a rampage through the house and my belongings ha. From a marketers perspective, it’s also a process worth doing, reviewing all the tools, systems, processes, partners and looking to simplify. In […] Read More

by , January 25, 2019

This Week in Native Ads

This Week in Native Ads 1/18

Before your snowy weekend here’s the latest in native and content. ❄️   One big thing Tim Cook called on the FTC to help tidy up the use of our data. “The Federal Trade Commission should establish a data-broker clearinghouse, requiring all data brokers to register, enabling consumers to track the transactions that have bundled […] Read More

by , January 18, 2019

This Week in Native Ads

This Week in Native Ads 1/11

We’re back! And this year an additional 5,700 brands begin adopting native and branded content (per MediaRadar data), whilst existing brands are renewing at higher rates, there’s a lot to be optimistic about.   One big thing I don’t buy the post advertising narrative but Derek Thompson digs in to some of the challenges the […] Read More

by , January 11, 2019

This Week in Native Ads

This Week in Native Ads 12/21

  Happy Holidays! This will be the final installment of the year. As you read this I will be somewhere over the Pacific Ocean to New Zealand for a decidedly summer Christmas and New Years.   Looking back at the audience we’ve grown since starting this humble, passionate newsletter, I’m so grateful for the notes […] Read More

by , December 21, 2018